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Digital Trend in the Automotive Industry

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Digital Trend in the Automotive Industry

Include Digital Buying in Social Media Leads

By 2020, the development of digitalization and progressions in technology will increase the automotive industry investments. 
It includes how the car can sell effective that can automotive leads distribution better.

The appearance, technology and safety of the car are often considered to buy. Almost all brands are aware of this, they are competing to provide the best for consumers.

When the consumers are satisfied, there are hope that leads distribution of automotive will get better, which is supportive automotive sales.

Digital automotive will affect the entire automotive value chain, including design, structure production, reshaping the traditional automotive business model distribution and retail. New models will connectivity, cybersecurity and consider data.

Some examples Digital Trend in the Automotive Industry:

A. Connected Supply Chain and Improved Manufacturing

By digitizing the connected supply chain, it will drive the cost down, engages the consumer more effectively, and it will collect and use data to better serve consumers.

There are also other benefits such as more transparency in the supply chain, accelerates the designing process, manufacturing, and delivery. The Internet of Things provides instant feedback to a smart factory. A smart factory uses advanced algorithms and AI to do the tasks. The tasks such as creating schedules and managing workflow. The robots will work with humans on assembly lines.

B. Autonomous Driving

Cars equipped with sophisticated facilities such as GPS, sensors, cameras and AV will ultimately handle all situations in all conditions. It is expected that AV will decrease automotive accidents and deaths. It will be a comfortable, freedom of travel experience.

Assisted-driving technology will also be effective at lowering insurance costs that in the next 10 years, it will save consumer above one trillion dollars and, and most importantly, it will save more than 900,00 lives.

C. Connectivity

Today’s drivers demand access to social, music, Alexa, friends, and apps as they drive. Cars will become equipped with wifi, so passengers of a car still connect to business life, social life, and everything else.

D. Digital Buying

Now all information can be searched on the website, car buyers will inquire about company inventory and the buyers can get feedback. A company can facilitate the buying process by providing a click to call choice and converse with its leads at the correct time.

2 ways Lucep helps digital buying:

1. Website.

Lucep utilizes an engagement tool on the dealership’s website and rolled out the sales person’s mobile app to the team.

The system in Lucep can integrate existing online forms and car insurance quotation systems. Lucep has seen a 50% increase in conversions in some cases. This is a noteworthy increase to additional revenue at a little cost.

The result is within 30 days, and using only 50% of the sales team, the dealership achieved a 100% increase month-to-month in car sales.

These are the best results in leads distribution of automotive.

2. Social media

Many people use social media. Social media can be a place to get social media leads.

Lucep's service can help in getting social media leads.

Lucep has integrated with Facebook Lead Ads that make it easy and is generating better quality social media leads.

Almost all companies can use the Lucep service. especially in the automotive sector, Lucep's services are very important to support the leads distribution of automotive.

E. Digital Safety and Manufacturing

In digitizing a car, the usage of AR enables the driver to see traffic, such as for instance seeing beyond the giant truck or seeing around the car left of them when making a right turn. This is will improve driver safety.

F. Big Data

Now companies can collect a great amount of data by IOT, such as drivers—destinations, routes, traffic patterns, preferred music, favourite restaurants and gas stations. It will be needed to focus increasingly on how to keep that data safe, and how to use it most effectively.

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