Market Highlights
Hybrid cloud is a cloud computing environment which uses a mix of on-premises, private cloud and third-party, public cloud services with orchestration between the two platforms. By allowing workloads to move between private and public clouds as computing needs and costs change, hybrid cloud gives businesses greater flexibility and more data deployment options. Hybrid cloud is particularly valuable for dynamic or highly changeable workloads. For example, a transactional order entry system that experiences significant demand spikes around the holiday season is a good hybrid cloud candidate. The application could run in private cloud but use cloud bursting to access additional computing resources from a public cloud when computing demands spike.
The main reason organizations adopt the hybrid cloud approach is that it gives them maximum flexibility to explore new products and business models. If your business needs are continually changing, your development team can benefit from having a private environment on which to build and test new software without having to dramatically rearrange your IT resources and architecture.
The major growth driver of Hybrid Cloud Market includes growing demand for efficient productivity by organizations, rise in demand of secure and quick data access, and growing adoption of small & medium sized enterprises among others. The rising popularity of big data management tools across organizations is also leading to the increased incorporation of hybrid cloud.
The rising number of digital services and applications along with the increasing demand for flexible and cost-effective computing systems are driving the global hybrid cloud market. Furthermore, the gaining momentum of data analytics and ever-increasing data are creating the demand for hybrid cloud market. However, lack of privacy & data protection and high initial costs are hampering the market growth.
Segmentation:
The hybrid cloud Market trends can be segmented in to 6 key dynamics for the convenience of the report and enhanced understanding;
Segmentation by cloud service type: Comprises Software as a service (SaaS), Platform as a service (PaaS), and Infrastructure as a service (IaaS) among others.
Segmentation by solution: Comprises cloud management and orchestration, disaster recovery, security and compliance, hybrid hosting.
Segmentation by service: Comprises professional and managed services.
Segmentation by Application: Comprises BFSI, Education, Telecommunications, Government, and Healthcare among others.
Segmentation by organization size: Comprises SME and large eneterprises.
Segmentation by Regions: Comprises Geographical regions - North America, Europe, Asia Pacific and Rest of the World.
Regional Analysis:
The global hybrid cloud market is observed for North America, Europe, Asia Pacific and rest of the world. North America holds major market share through the forecast period. The presence of major players in the region and rising demand for scalable and cost-effective computing is driving the market in this region. Asia Pacific is estimated to show high growth rate during the forecast period. The rise in usage of cloud-based services and increase in deployment of data centers are primarily driving the market in this region. Considering the rise in usage of analytics, Europe shows decent growth during the forecast period.
Key Players:
Some of the key players in the global hybrid cloud market are Akamai Technologies Inc. (U.S.), Amazon Web Services LLC (U.S.), CA Technologies (U.S.), Dell Inc. (U.S.), Flexiant Ltd. (U.K.), Google Inc. (U.S.), Hewlett-Packard Enterprise (U.S.), IBM Corporation (U.S.), Equinix Inc. (U.S.) and Microsoft Corporation (U.S.) among others.
Some of the key innovators are Vmware, Inc.(U.S.), Citrix Systems, Inc. (U.S.), Equinix, Inc. (U.S.), Oracle Corporation (U.S.), Rackspace Hosting, Inc.(U.S.), Verizon Communications, Inc (U.S.), Panzura (U.S.), Terago Networks, Inc. (Canada), Fujitsu Ltd. (Japan), NTT Communications (Japan), NEC Corporation (Japan), Salesforce.Com (U.S.), Century Link Inc., (U.S.), Turbonomic (U.S.), and many others.
Global Hybrid Cloud Market - Competitive Analysis
The Market of hybrid cloud appears to be highly competitive. To maintain their market position and to drive the market growth, various dynamic and diversified international organizations, domestic organizations and as well as new entrants form a competitive landscape. Market leaders are innovating continuously and increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio. Major players are investing on internal R&D and, most of all, in acquiring other firms. Prominent vendors of hybrid cloud targeting to invest more in technology and research and development activities to innovate their already existing products. These players possess state of art R&D labs and strong sales and distribution network which have helped them to gain leadership position in the market. An ever-increasing emphasis has been observed among hybrid cloud marketers on inbound lead generation over branding-oriented efforts.
