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INDIAN FURNITURE CAN BEAT THE HEAT AND HUMIDITY

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Bani Sachdeva
INDIAN FURNITURE CAN BEAT THE HEAT AND HUMIDITY

In the hot, humid climate of southern India, untreatedIndian furniture in Singapore–which might work in cooler climates–is a no-go. 

The way Indian families use their space also impacted the number of product options: Because impromptu family gatherings are common, Ikea offers a greater number of stools and folding chairs in the India.

KOREAN IKEA BEDS ARE BUILT FOR TINY SPACES

Just as people use their living spaces differently, cultural expectations around bedrooms–and beds–are also wildly different. Americans, for instance, have a particular set of standard sizes for bed frames and mattresses. When the company was expanding into the United States, it made the mistake of putting the dimensions in centimeters rather than in terms of “queen” and “king” sizes, though it quickly fixed the error. When the company first opened stores in China, it had a similar problem: It used the standard sizes for Hong Kong, which are shorter than those on the mainland, before implementing the local sizes.

Ikea’s displays in the new Indian store are more culturally aware: Because Indian children tend to sleep in their parents’ bedrooms for longer periods of time, the sample bedroom included a small bed for a family’s youngster.

Sleeping habits have even led to entirely new products. Before opening its store in South Korea in 2014, Ikea conducted 900 interviews and visits–and ended up designing a “super single” sized bed specifically for Koreans that is optimized for small bedrooms but offers a little more space than your average single.

 

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