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Poultry Diagnostic Market - Major Leaders & Their Growth Strategies

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Makarand Vaidya

The global poultry diagnostics market is consolidated in nature with the top five players accounting for nearly 65%-70% of the market share in 2016. However, there are numerous small players in the market operating at the regional level.

Major Leaders:

The major players in the poultry diagnostics market include IDEXX Laboratories, Inc. (U.S.), Thermo Fisher Scientific Inc. (U.S.), Zoetis, Inc. (U.S.), QIAGEN N.V. (Netherlands), GD Animal Health (Netherlands), IDvet (France), AffiniTech, LTD. (U.S.), AgroBioTek Internacional (Honduras), and BioChek (Netherlands).

Major Growth Boosters:

The growth of the market during the forecast period is mainly driven by the increase in the avian diseases outbreak and zoonotic diseases, increasing adoption of vaccinations, diagnostic monitoring of birds for the presence of disease pathogens, and the rising consumer concerns regarding food safety. However, high cost of production, lack of animal healthcare awareness, and trade disputes such as import bans are expected to restrain the overall market growth, to a certain extent, during the forecast period.

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The leading position of IDEXX Laboratories, Inc. 
in this market is mainly attributed to its strong product portfolio, wide geographic presence, and strong services network across the globe. The company offers a robust and broad product portfolio for poultry disease diagnosis, which is an important factor for its large market share. The company also has a diversified revenue system, which helps it to sustain its leading position in the market. The company primarily focuses on increasing its presence in this market through continuous R&D to provide technologically advanced products to its customers.

GD Animal Health is one of the major players that dominated the global poultry diagnostics market in 2016. The company specializes in providing a vast range of poultry diagnostics modalities along with testing services for the same. The company emphasizes on organic growth strategies such as product launches to enhance its market share. For instance, in 2016, the company introduced the DIVA test to detect and combat Mycoplasma synoviae infections. It also launched two ELISA robot systems in the GD animal health laboratory, which helped it enhance its immunodiagnostics service market.

Zoetis, Inc. is also one of the major players in the poultry diagnostics market. The company has a strong geographic presence the U.S., Canada, Brazil, China, Japan, and other developed and emerging countries. The company is focused on extending its market presence through expansions and acquisitions. For instance, in 2016, Zoetis, Inc. acquired Scandinavian Micro Biodevices (Denmark), a pioneer in developing and manufacturing microfluidic “lab on a chip” diagnostics for veterinary point-of-care services. This acquisition helped Zoetis expand its point-of-care diagnostics portfolio in the animal health industry. In addition, in 2015, the company expanded its manufacturing facility in Lincoln, (U.S.). enabling it to enhance its capacity to produce high-quality animal health products.

Thermo Fisher Scientific Inc. and QIAGEN N.V.
 also hold a considerable share in the poultry diagnostics market with their vast product offering and wide geographic reach. The top players in the global poultry diagnostic market are continuously striving to increase their market share with product launches, product upgrades, and geographic expansions. Some players are also focusing on acquisitions and collaborations with similar companies to increase their customer base and garner greater market shares in the coming years. Product launch accounted for 48% of the total strategies adopted by players in the market from 2012 to 2017.

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Geographical Scenario:

Geographically, the market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific region is expected to witness the highest growth during the forecast period. Growth in this region can be attributed to the large livestock population in this region, growing demand of poultry-derived food products, increasing awareness about animal health, and growing per capita animal health expenditure, especially in India and China.

Target Audience:

Veterinary diagnostics manufacturers
Veterinary diagnostics distributors
Animal health research and development (R&D;) companies
Veterinary reference laboratories
Government associations
Market research and consulting firms
Venture capitalists and investors

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Makarand Vaidya
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