#1: Good Client Experience

– Remember their Likes, Dislikes, and Preferences

– Celebrate What Makes you Unique

– Provide Amenities Within the Salon

#2: Salon Marketing Strategy

– Rewards Programs for Client Retention


Discounts are a good way to promote services in acquiring new customers and retaining old ones as well. But instead of discounts for your loyal customers, set up a rewards program.

– Upsell

– Digital Marketing Efforts

– Re-engagement Campaigns

#3: Go Digital for a Seamless Booking Process

– Chatbots

– Social Media and Salon apps


#4: Your Staff is the Face of your Brand

#5: Create a Positive Workplace Culture