. Incompatible User Experience
Imagine an app designed for helping the blind without any alarm feature when the user is in trouble; or a home automation application that can be linked with only one phone.
These apps limit your user experience instead of enhancing it. The main criteria for an app creation are starting an interaction with the user. If you have an app that does not provide any interaction with or feedback to the user he will certainly be less interested in using it. It will be like clearing the highest level of a game still not getting any score. Where’s the fun in that?
To Know about: Reasons for Mobile Application Failures
User experience is important for both iOS and Android apps, especially when it comes to appealing to your target audience.
2. Neglecting the Backend Support
This especially applies to the apps for eCommerce market or even gaming applications. For your app to be stable, you will need robust backend support.
With cloud technology at your disposal, it is time to embrace faster and better means of support and storage. There have been several instances when apps have not been handling the traffic inflow as a result of affecting the business value for a longer period.
Another aspect to consider when looking for a robust backend is scalability. A scalable backend service will adjust according to the traffic influx over a period of time. Twitter is amongst the finest example of a scalable and strong backend. If you are looking to dodge mobile app startup failure, go for a product that is scalable.
3. Not Allowing Enough Marketing Time
Most marketers make this mistake — marketing your app after it has been created and launched.
A little hype never hurt any app. You can, in fact, make effective use of social media and even ask your prospects to share responses and ideas about what they would like to include in the application.
Build up a little excitement before the launch of the application like Apple does. It will aid in creating a ready market for your application, so you will not need to toil later to make it visible to your target audience. Launch events are also a good idea if you want the media to talk about your app.
But then, make sure that your app meets the claims that you make.
4. Not Optimizing App Performance
Unoptimized apps are always a lost scenario and there’s hardly any chance of them winning with the newer waves of applications flooding the coast every minute, and eventually, they add to the list of reasons why some apps don’t succeed at all.
App performance optimization is a methodological approach and must be carried out cautiously lest it should backfire.
5. Failure to Update the App, Based on Users’ Feedback
Your application is for your users. Failing to recognize what they think about your app can be suicidal.
As your app is released, you constantly try to sell it to your customers without realizing that you also need to pay attention to the issues that they are facing. Fixing these issues for them is important to keep the customers coming back to you.
The best example is Apple’s taking back its iOS 8 update and quickly coming back with 8.0.2. This was proof for the customers that their problems are being heeded to and the company is keen on preserving its reputation by providing a quick solution.
Conclusion
Having listed some of these most common yet devastating mistakes, it’s plain to see why so many millions of apps fail.
Apart from striving to make an app that stands out, it is also important to make planned moves and to be cautious about the strategies you deploy when deciding the market for your app.
The strategy applied for marketing your app is an equally critical step, especially when it comes to the timing and the target audience. Also, as important is to is create a rich user experience to make sure that your app doesn’t go down the drain like those 80%-90% apps that are never used twice.
If you are looking for quality mobile app testing services at a very affordable rate, contact us. Fugenx Technologies, a leading mobile app development company in USA, USA & India has experienced a team of testers to check the functionality, usability, stability, and security of your application.
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An enterprise application framework is a software framework that allows developers to create enterprise applications using coding tools and various other subcomponents.
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