Martech Interview with VP, Marketing, Kentico Kontent – Vojtech Boril

To answer that question, let's take a closer look at how CMS works.How a CMS WorksTo understand how CMS works, you must first understand how to build a site from the start.You will start with HTML to add text, images, navigation bars, and other building blocks from a site.

Then you must upload this HTML file to your server to be submitted to your database.Every time you want to make changes - even as simple as updating content - you have to download the file from the server, open, and change the HTML code by hand.

Let's talk about how.How to Use a CMSCMS consists of two core parts: Content Management Application (CMA) and Content Delivery Application (CDA).

Combined, this application basically handles all codes, data base requests, and infrastructure at the back end so you can focus on the front end of your site.Instead of starting with an empty HTML page, you will open the content editor and print text, add links and CTA, and enter the image and table by dragging and dropping some modules or clicking a few buttons rather than writing HTML, CSS, and JavaScript.This looks how easy it makes a blog post using WordPress, for example.To make other changes on your site, such as changing the permalink structure or installing extensions, just navigate to the appropriate part in your admin panel.

That means when you want to publish new blog posts, for example, you only need to press the publish button rather than upload the page manually to your server.Now we understand what CMS is, how it works, and how to use it, let's explore the benefits of using one above the building site from the start or using other website building tools.Popular Content Management SystemsWordPress, which we show above, is the best example of a popular content management system.

Although there must be other content management systems that exist, WordPress believes in more than 40.0% market share on the website with a known content management system.Fight with Downtime and WordPress problems?

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A CMS (content management system) is software, which helps users modify, create, and manage content on websites without relying on specialized technical knowledge.

Rather than building your system for developing web pages and storing images, CMS handles the basic infrastructure so as to focus on forward-facing parts of websites.Don’t stay awake worrying a lot.

You might term it as the Stone Age but prefer the fitting term.During this period, first websites began to appear in the form of static and handmade webpages built on flat and simple HTML text files that were copied under running web servers using FTP programs.Revolution of CMSIf you wish your content marketing done efficiently and fast, you require a great CMS (content management system) in place.

According to a study that CMI carried, almost 87% of B2C marketers consider marketing an important strategy, whereas 92% of B2B marketers use it to reach customers.Why CMS is TransformingWhen you consider technological innovation, especially for marketers, the landscape has been in a constant state of change.By necessity, the CMS has evolved over the last ten years, as customers demand more from marketers and brands to satisfy them with experience.

Although the term is blurred with time to refer to other types of platforms, many systems fall under the below forms:ECM (enterprise content management)CCMS (component content management system)WCMS (web content management system)DMS (document management system)DAM (digital asset management)Choosing CMSWhile CMS products are built to produce the same set of results, they don’t provide the similar features.

Most website developers suggest that it’s vital to make sure the products you choose will work for your business.The process of CMS might take longer and be tougher since there are many options so as to evaluate.

It is the most efficient tool for managing, organizing, and delivering content on such web resources.Through this blog, we provide a comprehensive guide on what is CMS and help you understand why you need to have a CMS-based website.What is CMS?Let’s start with the basics and understand the definition of CMS.

A content management system (CMS) is a software solution used for website & mobile app development that offers the ability to develop, edit, and publish different pieces of digital content (images, text, video).A CMS is a collaborative platform that lets multiple users with admin rights access all or a limited set of functions and modifies details.

In simple terms, we can describe a CMS platform as an architecture consisting of a programming framework, a presentation layer with a template set for layout settings, and a database for data storage.Content editors and digital marketers interact directly with the presentation layer – a dynamic space where they can handle content-related tasks without the need for any special web development knowledge.

This means that they do not need to learn coding in CSS and HTML, understand styles and tags, or analyze the code to work with the web resource.

Content management application (CMA) – it is the frontend part and the user interface for editors where they develop and update content without touching the code.These two components of CMS software are tightly connected, but the non-technical users operate at the interface level and therefore do not see the backend.

Creating new entries       Editing new entries       Viewing new entries       Storing data       Deleting existing entriesUsually, CMS software is offered as an extraordinary solution with basic functionality.

Claravine today announced its integration with Adobe Experience Manager, providing a smarter way to control content metadata and tagging within Experience Manager Sites, Experience Manager Assets, and more.

The integration comes at a time when digital transformations are failing; due to an inability to standardize content and marketing metadata across a fragmented marketing technology stack, enterprises are unable to automate the creation and optimization of digital experiences.“Too many companies fail to automate how they manage digital experiences because they receive a tidal wave of content and marketing data across the various technologies within their technology stack,” said Chris Comstock, chief product officer at Claravine.

“Our Adobe Experience Manager integration allows content creators and marketing teams to execute on the same taxonomy and data language within Adobe Experience Manager and other technologies within a company’s tech stack.”The integration is in response to customer demand for better ways to track, maintain and scale metadata across large enterprises — especially those with many different agencies and teams creating campaign assets.

With Claravine, users can connect to Adobe Experience Manager and quickly view and manage data about all the video, images, web pages, product offers and other assets that are part of their campaign.

Then, as Claravine standardizes the data model that is crucial for all areas of digital marketing operations, users can easily find missing metadata and sync it back into Adobe Experience Manager, saving teams valuable time and improving their analytics, SEO, personalization experiences, and more.“In today’s digital-first world, marketers are challenged with delivering consistent content across multiple channels as well as capturing actionable data to drive business decisions,” said Cody Crnkovich, head of platform partners and strategy at Adobe.

“For enterprise customers, Claravine’s integration with Adobe Experience Manager will allow a common taxonomy to be deployed and governed across multiple systems, teams, and business units.”Claravine’s integration with Adobe Experience Manager gives teams the power to do the following:Streamline the deployment and governance of all Adobe Experience Manager metadata with other systems for content owners and marketing teamsOptimize the marketing data layer with richer metadata and in-depth attributesAll of these features will help digital operations run more smoothly while also creating quality data.

It pays to outsource or hire an external CMS programmer or CMS web development company to develop a custom CMS to help you manage your site.

Quotes may vary depending on whether you want a simple CMS or a CMS website or integration into an existing site.

This means if a CMS website needs to be updated or managed, then only one person can do it.

Each user may be assigned a login ID and given specific access.

Can the CMS programmer take care of integration or migration?

The CMS you get developed must-have features that make it easy to create alt tags, incorporate H1 and H2 headings and meta description among others.