Global digital out of home market is growing at a healthy CAGR of 12.03% during the forecast period of 2020 to 2026. Digital out of home is a type of advertisement that reaches consumers through digital billboards at bus stops, subways, airports and street furniture, among others, when they are out of their homes.

Advertisers are increasingly opting for electronic out - of-home ads as it enhances brand recognition. These digital billboards are able to display multiple commercials in a single screen. The advertisers for digital out of home advertising include automobile, retailers, entertainment, food and beverages, banking, among others.

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Key Market Competitors:

Some of the major players operating global digital out of home market are JCDecaux, Lamar Advertising Company, Clear Channel Outdoor, LLC., OUTFRONT Media Inc., Prismview, , Daktronics, Ströer, NEC Display Solutions, Broadsign, OOH Media, Christie Digital Systems USA, Inc., , Mvix(USA), Inc., Ayuda Media Systems, DEEPSKY CORPORATION LTD, Shenzhen AOTO Electronics Co., Ltd., Fairway Outdoor Advertising, LIGHTBOX OOH VIDEO NETWORK, Primedia Outdoor (Pty) Ltd. among others.

Segmentation: Global Digital Out of Home Market

  • By Product (Billboard, Street Furniture, Transit and Others)
  • By Application (Indoor, Outdoor, Displays Used in Digital Out of Home Advertising)
  • By Vertical (Commercial, Infrastructural Institutional, Other Verticals)
  • By Geography (North America, Europe, Asia-Pacific, Europe, South America, Middle East and Africa)

Competitive Analysis:

Global digital out of home market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of global digital out of home market for Global, Europe, North America, Asia Pacific, South America and Middle East & Africa.

Market Drivers

  • Increasing expenditure on programmatic advertising will boost this market growth
  • Its cost-effective medium in promoting and branding any product or services also acts as a market driver
  • Focus on business intelligence and prevailing market competitiveness will uplift the market growth
  • Recent technological developments is another factor driving this market growth

Market Restraints

  • Lack of real time and detailed consumption data will restrict the growth of the market
  • Enhancing trend of online/broadcast advertisement will hinder this market growth
  • Volatile cost of digital out of home advertising is another factor restricting the market growth

Reasons to Purchase this Report

  • Current and future of global digital out of home market outlook in the developed and emerging markets
  • The segment that is expected to dominate the market as well as the segment which holds highest CAGR in the forecast period
  • Regions/Countries that are expected to witness the fastest growth rates during the forecast period
  • The latest developments, market shares, and strategies that are employed by the major market players

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Customization of the Report:

  • All segmentation provided above in this report is represented at country level
  • All products covered in the market, product volume and average selling prices will be included as customizable options which may incur no or minimal additional cost (depends on customization)

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