To identify job candidates for passive recruitment, try to find out where those candidates look and where they go, especially virtually.
The following are some ways to source passive jobseekers:
Organizations these days are increasingly using blogs to find jobseekers. You can blog about topics that people in your industry might be interested in. Content that resonates with jobseekers’ actual pain points is effective in drawing a loyal and relevant audience.
Popular blogs are an important source for discovering what passive jobseekers need to make the switch from their current role.
Smartphones and mobile rentals.
If you haven’t done this yet, now is the time to make your website mobile-friendly. A mobile-friendly website adds to the convenience of mobile-enabled job applications. Collaborate with your IT department to make your official website mobile-friendly. Be sure to test for easy resume upload, search functions and archived jobs!
Employee Referral Programs.
Referral Programs are still a popular way to identify jobseekers. If your referral system needs an upgrade, this is the best time to do it. Referral programs are amongst the most effective means of identifying and testing the right tech talent. Because the profiles you receive this way have been recommended by people who already work for you, and are familiar with your corporate culture, skills needed etc.
Social networking sites such as LinkedIn, Facebook and Twitter and others are a haven for employers and job seekers. Why?
- LinkedIn was created as a professional networking site. So it has custom solutions, subscriptions etc that help employers find the right candidates.
- Even employers who have official Facebook pages can post events in the company. The social traction generated by these events does assist in the hiring process. Job vacancies posted on the company’s social pages help attract timely talent. When current employees re-post those posts, it becomes a quick form of referral.
Lastly, the key to identifying passive jobseekers these days is to stay creative. These days many companies post videos about what it's like to work with them. Some firms even go as far as finding the right person for the job via television commercials.