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Best tracking platforms for affiliate marketers

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Alicia Peters
Best tracking platforms for affiliate marketers

Online shopping has become part of many people’s everyday lives. This means the competition in every vertical and niche within affiliate marketing is growing and will continue to do so in the foreseeable future. The competition is growing stronger with every new company and marketer that enters the arena. Choosing the right tools has never been as important as it is today. Here are some of the best affiliate tracking platforms available.

What are affiliate trackers?

If you are hoping to start or grow an existing affiliate business Using different software solutions to track your progress is crucial for your success. They are a necessary element that enables you to manage every aspect of your efforts. If you want to keep afloat, you will have to know which elements are going according to plan and which ones, in turn, are under-performing.

Every affiliate needs to have a clear vision of how their campaign is going in real-time so that they can manage them and plan for the future. A good affiliate tracker is a platform that allows you to see how you are doing, and give you all the data to predict your campaign’s future.

TUNE

Mobile traffic is the present and the future of affiliate marketing. As more and more people worldwide have access to mobile devices and use them to shop online, many unexploited GEOs are opening up to affiliate efforts. A reliable tracking platform that covers mobile traffic has become a necessity. TUNE (formerly known as HasOffers) is exactly that. It provides users with a campaign development cycle, leading new affiliates through every step of the way. The interface is smooth, intuitive, and allows you to work quickly. It also gives users a complete toolkit for tracking all desktop and mobile metrics necessary both to run your current campaign smoothly and plan your next steps. Some of the features TUNE covers include

  • Campaign optimization
  • Email management
  • Customer supports
  • Lead generation
  • Real-time reports

Vene dash

Security is one of the main concerns of anyone conducting online business. Vene dash is an all-encompassing performance marketing tracker. It is equally useful to affiliates, marketers, ad agencies, and advertisers, as it shows all necessary data in a well-presented and clear, highly visual manner. Their graphs and charts are easy to understand and offer a variety of filters that allow you to analyze your campaigns effortlessly. The platform offers users some great features when it comes to link tracking and monitoring, preventing potential losses. One of the biggest advantages of this particular tracker is its high-quality fraud protection. Vene overwatch will identify all threats and allow the user to choose which clicks to block. It also protects you from spy tools as well as stolen MSIDN lists. Here are some of Vene dash’s more prominent features

  • Campaign management
  • Fraud protection
  • Traffic risk assessment
  • Smartlinks
  • Multiple event tracking

Tapfiliate

The world of affiliate marketing is evolving and changing rapidly as more players come into the arena. A great affiliate tracker should allow users to scale and make changes to their campaigns without any hiccups. Tapafiliate is a dynamic tool that does just that. The platform has a great number of customization options packed in an intuitive and easy-to-use interface. It allows marketers to easily craft affiliate pages and affiliates to have a detailed yet effortless insight into their performance through different reporting tools. User-friendliness is a clear and well-executed goal of this platform, as setting up, managing, and making changes to affiliate programs and campaigns is quick, easy, and straightforward. Some of Tapafiliate’s most useful features are

  • Automatic program and campaign tracking
  • Multiple commission types
  • Banners and text links
  • Social media content 
  • Automated payouts and commissions

SYC Tracker

Each of the trackers previously mentioned in this article is great. Yet, you may not find them affordable. Unfortunately, many affiliate enthusiasts don’t get the chance to even start their professional journey, as most trackers are not in their price range. On the other hand, there are some affordable platforms, but their performance is questionable. SYC tracker gives you the best of both worlds, with a single payment of $50.00 and very solid features. SYC tracker allows users to have an overview of their campaigns, as well as track, test, and optimize their efforts. If you are just starting, this may be the perfect learning tool, as it still provides comprehensive information. Tracking tools include campaign heatmaps, which find the best performing elements of the campaign, provide GEO statistics, and block bot traffic. Some of its most useful features are

  • Campaign statistics
  • Mobile audience tracking
  • Report builder
  • Multiple campaign types
  • Engagement metrics

No matter if you’re only starting an affiliate campaign, or looking for an upgrade, these tools are some of this year’s top performers.

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Alicia Peters
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