Digital Printing Market, Size, Share, Growth - 2020-2027

Market Overview

• The Global Digital Printing Market is expected to grow at a high CAGR during the forecasting period (2020-2027).
• Digital printing is the technique of printing digital-based images directly onto a variety of media substrates. It enables printing from electronic files. It involves the printing of the printing digital-based images onto the photo paper, paper, canvas, synthetics, fabric, cardstock, and other substrates. It does not require the printing plate in comparison to the offset printing. It involves the use of the metal plates to transfer an image and print the image directly onto the media substrate.

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Market Dynamics

• The market is driven by the increasing demand for digital printing due to its advantages such as personalized, variable data printing (VDP), print-on-demand, cost-effective short runs, and fast turnarounds. It is the most preferred platform for personalization. Digital printing can be easy to modify images and messages using variable data printing (VDP). There is growing adoption of the digital printing machines to print everything on the thick cardstock, heavyweight papers, and folding cartons to fabric, plastics, and synthetic substrates. Various digital printing inks such as cyan, magenta, yellow, and black (CMYK) toner and ink, extended color gamut inks such as orange, blue, and green, specialty dry inks are used for metallic, white, or clear effects.
• The increase in the launch of digital printing machines. For instance, in February 2020, Konica Minolta Business Solutions U.S.A., Inc. had launched a new AccurioPress C14000 series of high-speed toner-based digital presses. The AccurioPress C14000 prints 140 A4 pages-per-minute (ppm) and the C12000 runs at 120ppm, respectively. Their innovative design demonstrates Konica Minolta’s mission to be a leader in the high-speed toner-based digital production print market.
• In January 2020, Konica Minolta Business Solutions U.S.A., Inc. had launched the MGI JET varnish 3D One, a digital embellishment press that provides sensory print applications for printers of every size.
• In September 2014, Xerox India had launched the new Xerox Versant 2100 Press for the production printing industry. The 100 page-per-minute device is versatile for any production environment that combines speed, Ultra HD image quality, and automation features to create colorful personalized communications, collateral, brochures, photo publishing, and specialty print products announced the press release.
• Several companies are using digital printing for printing the digital-based images onto different substrates. For instance, in January 2019, Tetra Pak had provided the digital printing on its carton packages, working in collaboration with Koenig & Bauer, a global leader in the field. Digital printing technology is touted as simplifying the complexity of design handling, reducing the time from design to print, and opening up new opportunities for flexibility in order placement and product customization. It would help the beverage brands to take advantage of added benefits like dynamic on-package printing and the ability to include a variety of designs within the same order. Digital printing enables the customer to produce customized designs in smaller batches for special campaigns around holidays or other special events.

Segment Analysis

• The global digital printing market is segmented based on the ink type as aqueous, solvent, UV-curable, latex, and dye sublimation. The aqueous segment accounts for a significant market share of XX% in 2019. Aqueous ink is a water-based ink mixed with colored powder, pigment, or a dye. This ink is non-toxic and safe for general domestic and office use. Aqueous ink is the ideal choice for Canvas and paper fine art prints. Aqueous ink is widely used for printing high-quality fine art and photographic printing. It has little or no odor during or after printing.
• The solvent segment is expected to witness positive market growth over the forecasted period. Solvent ink is comprised of the volatile organic compound mixed with colored powder or pigment. Solvent ink is useful for plastic prints for outdoor signage and displays. Solvent ink is cheap and much more versatile as it can be easily applied to the uncoated substrates.
• Further, the market is also classified based on the print head type as inkjet, and laser. The laser segment accounts for a significant market share of XX% in 2019. Laser print heads include high-quality text and graphics. There is growing usage of the laser printers due to their advantages of providing the clean, crisp black text and color graphics. Laser printers provide a high-quality print with an infinite set of fonts. These printers are comprised of standard or super-sized cartridges with extraordinary lifespans. Laser printers have the ability to provide favorable outcomes and results even on plain paper. Laser printers have high output speeds in comparison to the inkjet printers. It is easy to handle huge workloads by using laser printers. The increasing demand for the advanced printing technologies for enhancing productivity and efficiency or the entire workflow shall fuel the market growth.

Geographical Analysis

• By region, the global digital printing market is segmented into North America, South America, Europe, Asia-Pacific, Middle-East, and Africa. Among all of the regions, North America dominated the global digital printing market due to the higher adoption of digital printing in various industries. There is a growing usage of advanced technologies for digital printing. The increase in providing customization and low per-unit costs shall stimulate the market. There is the presence of several market players providing digital printing. Several companies are focusing on developing advanced digital printing types of machinery. The presence of favorable compliance and government regulations shall boost the demand for digital printing over the forecasted period.
• Asia Pacific is expected to grow at the highest CAGR during the forecasted period due to the rapid industrialization which has created lucrative opportunities for digital printing. There is an increase in the research and development activities for the development of innovative digital printing pieces of machinery. The drastic market growth is expected to be observed in developing countries such as India and China as these countries are the largest suppliers of textiles. A large number of textile printing owners and marketers are present in these developing countries. Several private and public companies are raising investment and funding for the development of digital printing machinery.

Competitive Analysis

• The global digital printing market is highly competitive with the presence of several international and local markets. Product diversification, revenue generation, and opportunities intensify the market competition. Hewlett-Packard Development Company, L.P., Canon, Inc., Ricoh Company, Ltd., Mimaki Engineering Co., Ltd., Xerox Corporation, Altana AG, Flint Group, and Sakata Inx Corporation are the leading market players with significant market share.
• The major players are using product development, novel product launches, market expansion, and product diversification strategies for holding their position in the market. For instance, in October 2019, DuPont Advanced Printing had launched the newest ink offerings for the growing digital textile market. Its new DuPont Artistri P2700 pigment ink is designed for roll-to-roll printing. Artistri P2700 is a medium viscosity ink that delivers excellent color saturation, the soft hand feels, and unmatched wet and dry crock fastness. It combines DuPont proprietary dispersions, polymers, and ink formulations resulting in brighter, more robust digital inks for digital printing. It provides color consistency across production runs and over time.
• In September 2019, Waldorf Technik, a subsidiary of the Hahn Group had developed an automation system that allows molders of disposable syringes to print directly on cylinders using the system’s digital printing processes. The digital printing process provides maximum flexibility because the print data is sent directly from the computer to the printer.
• In March 2019, ScanTrust had launched a new authentication system using its protected digitally printed QR codes on HP Indigo digital presses to assist brands and industrial companies in tracing counterfeit products. The company would digitally print secure QR codes on HP Indigo presses, allowing customers to track and trace goods to combat counterfeiting as well as enable supply chain traceability.
• In April 2018, Uteco Group and Kodak had launched a new Sapphire EVO digital printing press and aqueous inks intending to expand their label and flexible packaging possibilities. The Sapphire EVO digital press is equipped with Kodak’s Stream Inkjet Technology and provides a printing capacity of more than 9,000 linear meters per hour. The press would allow Uteco Group and Kodak to new opportunities for brands and packaging service providers in the water-based inks market.
• In July 2017, Quantum Group had expanded its print technology with the HP Page Wide Web Press T240 HD. This latest technology provides a digital print engine that delivers versatility and color-consistency combined with the agility to deliver personalized communications cost-effectively. It has the ability to print 4/4 images at 500 feet per minute the production capabilities of this new printer.

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