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Lead Generation Marketing Strategies to Grow your Business

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Shiraz Kahn
Lead Generation Marketing Strategies to Grow your Business

Are you still stuck with posting on Facebook to market your products? Today, marketing plans are much more advanced than that. Trends change, and so do marketing trends. If you feel like you can’t keep up, don’t worry! You can phone up a digital marketing agency to help you with your marketing goals. However, it is still vital for you to know about these brand new marketing trends, so let’s get to it.

Here are three outbound lead generation trends that you should know:

  1. Social Commerce

Social media is one of the most significant factors in shaping retail. Social commerce takes place on social media platforms, such as Facebook, and is much more personalized to offer the best customer experience while shopping online. In the past, brick-and-mortar stores were the only means of receiving payments and selling goods. At the same time, the marketing team almost has nothing to do with merchandising and retail.

Today, customers can seamlessly shop online and offline. Thus, physical stores now are more of a marketing opportunity, a channel to engage customers with products and services. Examples of social commerce channels include reviews and ratings, social shopping markets, and deal sites.

If you want to implement social commerce into your business practice, you’ll have to do a few things. First, plan how you will push customers through the entire purchase cycle. Second, verify which platforms are available in different markets. Third, experiment with different channels and figure out which one works for you. Finally, don’t forget that social commerce has to be personal and social.

  1. Chatbot

Chatbots are computer programs that simulate a human conversation. It can help enhance a customer’s experience, increase customer engagement, and gain customer loyalty. Chatbots can be used in many different industries. In the hotel industry, chatbots can provide service information, on-site directions, and track booking activity. It can also collect feedback to help improve the chatbot service.

If you’re implementing a chatbot, remember that less is always more. Do not skimp out on design either. Don’t overdo it with the chatbot, but make sure that what it is doing is providing value to the customer.

  1. Voice Search

As the name suggests, an activity is done with a customer’s voice. From getting directions to setting reminders, all of these can be done with a voice command. Just saying, “Ok Google, set the alarm for tomorrow at 2 p.m.” is all a customer has to do to set the alarm.

So, how do you implement this into your marketing plan? First, make sure that your content is relative to a customer’s voice search. Think about how a customer will say it. Secondly think ‘on-site’. People talk about what they see, and so make sure that your content is factual. Third, keep it human. Make sure your tone and voice is the way humans speak, and one that they want to listen. Write your marketing the way people talk.

So, if you already have a marketing plan, make sure to implement the three suggestions mentioned above. It doesn’t matter if the software is still in development or a trial; you will see the results immediately.

 

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Shiraz Kahn
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