What is the use of having a page on Facebook?
Simplifying, let’s focus on four specific points that will give us an overview of what Facebook can do for us:
- Facebook is a magnificent showcase. As long as in that showcase are your potential customers, of course. Using Facebook as a branding tool, to publicize the culture of your company and how you like to do things is something to be taken into account. And if you do it with a logical and long-term content marketing strategy, better than better.
- Although it is related to the above, one thing is to generate the idea of the brand and another, quite different, is to advertise your products. And if there is something that Facebook has won in recent years is to win the battle of advertising: be it with promoted publications, personalized audiences, videos or the same advertising on Instagram, Facebook is currently a medium that can not go Missing in your Marketing Mix.
Communication. Pure and hard. It is obvious that the relationship between customers and companies has changed. Maybe I have not done it yet, but it is palpable that if you want to have a presence, you need a bidirectional channel from which your clients
- can express themselves. Mind you, considering that there are certain things you can not do on Facebook