Leveraging advertising automation can lead to increased return on advertising investment

AcuityAds Holdings Inc. (TSX: AT) (OTCQX: ACUIF) (“AcuityAds” or “Company”), the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, today released an industry whitepaper, “Brands Need Advertising Automation to Control the Consumer Journey,” in partnership with Digiday, a media company and community for digital media, marketing and advertising professionals.

As the creators of illumin™, the only advertising automation technology today that offers planning, buying and omnichannel intelligence from a single platform, AcuityAds is uniquely positioned to offer advertising industry leaders insights on how they can go beyond programmatic to effectively advertise in an omnichannel ecosystem, and do so in a fashion that ensures the best return on investment for holistic campaigns.

https://www.martechcube.com/advertising-automation-platform-acuityads-partners-with-digiday/