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Loyalty programs became a success for this Retail company, increasing customer engagement using SignOn Members

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anusree as
Loyalty programs became a success for this Retail company, increasing customer engagement using SignOn Members

About Client

This retail company is one of the top retail companies in India. They offer a range of apparel and accessories and more for men, women and kids ranging from shirts, pants, dress, bags and much more. The company operates around various stores and outlets across the country.

Problem statement

The retailing company wanted to boost their conversions rates (the percentage of their website visitors making purchases on their store) and also increase the profit margin significantly. This was because they were not able to retain customers since the customer loyalty programs were under-performing, which had only few sign-ups and low customer engagement.

 

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