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Using customer data and dealing with data overload

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ujjwala kharkar
Using customer data and dealing with data overload

 

Customer data is generated at every point and interaction from every customer, web visitor or a prospect when a company is trying to reach. Many B2C marketers believe this is the most major challenge in today’s time. The process of keeping up and making sense of all the data collected and then using it to gain information and inform a marketing team is nearly impossible to achieve manually. There are new technologies available which can help businesses by changing the process of collecting, mining, analyzing and leveraging data. They are: -

  1. Customer data platforms –This helps to store and manage all customer related information one’s collecting.
  2. Machine learning –It helps algorithms to learn by itself without the need for manual updates.
  3. Artificial intelligence marketing –Helps to scale the process of personalization.

With the drawbacks kept in mind, there are marketing tips which can help businesses to focus on reaching customers at an appropriate time, while delivering perfectly tailored messages which ensures conversion and retention. We look at some of the tips as follows.

Traditional marketing strategies have all gone outdated. Billboards, TV ads and various marketing tactics do not possess the same kind of attraction to the consumers they once had. B2C marketing companies need to approach marketing strategies in different ways to fulfill the demands of consumers. This is because customer demand has changed as they tend to experience more of personalized, emotional, 1-to-1 level. The loyalty and attention of a customer hangs in the balance as well as business for B2C companies depends on it.

Technology will keep evolving, so will B2C marketing landscape. New trends will emerge, new expectations will be expected, and companies will need to come up with new strategies. The B2C marketing strategies mentioned above have proven to have positive results. With the help of the strategies, B2C ecommerce marketers can continue to grow their customer base and further build stronger relationships with new customers.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.

Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Digital Advertising companies in Pune.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id :[email protected]

Website :https://www.kaizendesignstudio.com/

 

 

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