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Apple Might Roll Out Its Own Search Engine in Direct Challenge to Google Search

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Apple and Google have a complicated relationship.

On one hand, the Silicon Valley giants are fiercely competitive. Steve Jobs once vowed “thermonuclear war” against Google’s attempts to build an iPhone rival. And Tim Cook has repeatedly accused Google of engaging in “surveillance” of consumers.

But on the other hand, the two companies are joined at the hip over one of the fundamental areas of the internet - search.

The Apple-Google deal that dictates this unique relationship is one that is central to the way the tech world functions today.

It’s a deal that has sparked one of the largest antitrust lawsuits in recent memory.

And it's a deal that may be ending soon. Because Apple may be finally building a search engine of its own to compete with Google.

Click link to read more: https://transfin.in/apple-might-roll-out-its-own-search-engine-in-direct-challenge-to-google-search

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