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WeTrade Competes in E-Commerce with Technology Service Upgrade

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MarTech Cube
WeTrade Competes in E-Commerce with Technology Service Upgrade

Starting from 2012, social e-commerce has developed for several stages, including direct and extensive exploration, mode discovery and high-speed development. At present, as the enhancement of new technological and informative infrastructures, social e-commerce is stepping into an explosive growth period. According to the data from China Internet Association, the total revenue of Chinese social e-commerce has surpassed RMB 2 Trillion in 2019, the 63.2% growth demonstrates that it is a hottest in the e-commerce industry. Until 2019, social e-commerce has accumulated more than 50 million practitioners, increased by 58.3% in comparison with the last year.

Because of the prosperous and expanding market, more companies choose to participate in the field, such as JD.com, Tencent and Meituan. However, more enterprises have not increased the market competition due to the lack of professionalism for the industry. At present, there are three companies that have attracted attention in the social e-commerce field, Pinduoduo (NASDAQ: PDD), Yunji (NASDAQ: YJ), and WeTrade Group (US: WETG). They are the leaders of different fields in the social e-commerce market. And they are all listed on the US stock market.

Pinduoduo represents the early stage of social e-commerce, developing group buying and digging social traffic to attract customers; Yunji illustrates the middle stage by distribution and partially open platform, to stimulate everyone’s interest in the community and improve the customer experience; WeTrade Group shows the new industry direction by focusing on how to improve service and customer experience, how to operate the company and community in an elaborated mode, and how to manage the vendors to increase product quality.

https://www.martechcube.com/wetrade-competes-in-e-commerce-with-technology-service-upgrade/

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