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Marketplace Liquidity

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Entony Green
Marketplace Liquidity

How to Measure the Marketplace Success

Let’s start with the basics.

Marketplaces can be of various sizes and shapes. For example, there are giant players as Uber or Amazon along with many promising startups like Depop.

There are various marketplaces. For example, food ordering service (e.g. UberEats), taxi services (e.g. Lyft), renting service (e.g. Zillow), and so on.

Regardless of the different marketplace types, there are several main metrics for evaluating the service’s success.

What Is the Marketplace Liquidity?

Let’s define marketplace liquidity. According to Simon Rothman, this term stands for the probability of selling something you list or of finding something you are looking for. Merely saying, liquidity can be divided into two parts — buyer and seller liquidity.

Cleveroad Expertise: oMap

oMap is a project we’ve created for the Polish market. The primary purpose of the platform is finding the required services nearby. oMap is available on both mobile platforms — Android and iOS. Additionally, the service has a web version.

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Entony Green
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