We all are aware of the fact that social media trends are ever-changing. There is something new coming up almost every day and going viral all around the world. The preferences and habits of people keep on fluctuating, and businesses need to be in-line with everything.
Organizations have to carry out a continuous search for finding the latest social media trends in order to produce relevant content.
Therefore, here are some hit trends of 2020 that you can use to understand your buyer persona and mold your social media marketing strategy to get the best results.
- Back to basics
The biggest social media trends in 2020 is the return to basics. That means, messages and content revolving around self-promotion will just not make the cut. Connections, community, and experiences matter the most now. The new way of thinking is that the relationships you create with your customers are more essential than the goods and services you offer.
“Less is more” is the concept that businesses need to realize here. People are searching for personal relations with companies and brands. Provide them that. Consider this trend to rule all the others!
- Personalized social media ads
Personalized marketing is all about delivering a customized message to the customer. Marketing is moving away from mainstream messages and mass audiences. It is not about everyone anymore. It is about customized marketing to your target audience, and social media is no exception.
Companies have started using databases to collect all consumer interest information, which can be used later to target them directly. Through using technologies such as algorithms and automation, it is possible to get personalized ads out there.
- Rapid increase in use of social media automation
Automation, in any kind of department, makes work quicker and more effective. Many businesses manage multiple accounts on different social media sites. It takes a lot of time and human resources to keep track of all of them and manage all activities simultaneously.
Using a social media scheduling tool makes a great impact and reduces the time that you spend behind posting updates on social media. RecurPost, for example, is a tool that lets you automate posting and also create recurring updates. It allows you to auto-schedule your content according to the best time to post on social media. By using this tool, you can ensure that you post the right content at the right time on your accounts.
- Rise of user-generated content
This latest content version generates trust, promotion and can lead to sales too. Potential consumers are more likely to believe in the brand if they see such content in private profiles of people sharing similar interests. People like to see something genuine instead of something that is fake advertised.
Whenever someone shares something about your brand/products, take note of it, and reshare on your accounts. It builds trust and allows you to gain more exposure.
- AR transformation
When it comes to revolutionary marketing technologies, the most exciting trend is the Augmented Reality (AR). By using digitally generated images and features, AR enhances reality. This transforms consumer experiences practically in ways that they have never seen before.
As far as AR and social media are concerned, adoption has been sluggish. But as technology expands beyond mere gaming, applications for e-commerce, personalized marketing, and product discovery will gain traction.
- Geo-targeting
Joining the footsteps of SEO to help local brands increase organic traffic, social media sites now provide local targeting to brands. One common way that brands target local audiences is by geo-tagging their posts and stories. Social networks such as Instagram offer an ability to search for posts from local places and specific locations.
Conclusion
Implementing some of the booming trends listed could be a great way to become more prominent on your social media platforms. The 2020 megatrend is high-quality, truthful content. People want to feel like they are part of the brand, and they want to be heard.
Know that you're not alone - everyone is just trying to find the right marketing plan. Begin experimenting on social media today and discover your path to success!
It will keep your social media calendar well organized, thus giving you insights on what needs to be posted on profiles, pages, and groups individually.
You can further create unlimited libraries and create unlimited schedules to go out on your Facebook accounts.Your Facebook account is like a plain canvas and RecurPost’s Facebook scheduling tool is how you paint it with relevant GIFs, images, and videos.
With unique and much-needed features like GIFs plugin, Hashtag Generator plugin, tons of free stock images, URL Shortener, and Feed Manager, we bring you the absolute best user experience.Using the hashtags feature, you can create lots of bags of hashtags, which you use while creating updates.
This will increase the reach of your posts tremendously and help in making your content appear in front of the right people.
We have also got free stock images that you can use when you run short of eye-catching graphics.Videos are the books of today and with RecurPost, you can be the author of your story.
Just like photo updates are popular on Instagram, video updates are popular on Facebook.
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