InMarket, the leader in 360-degree consumer intelligence and real-time activation, was awarded Best Location Platform at the 2020 Digiday Technology Awards, beating out five market-leading finalists. GeoLink, InMarket’s self-service location-based marketing platform, provides simple access to powerful real-time activation capabilities, highly-localized audiences, as well as attribution and analytics reporting in a single SaaS-based interface.
GeoLink enables leading brands, agencies, publishers, and resellers to build, execute, and measure localized omnichannel advertising campaigns at scale. The platform provides its customers access to over 200 million unique users across desktop, 20 million connected TV devices, and more than 100 million unique mobile users, including InMarket’s proprietary real-time Moments offering.
GeoLink is further distinguished in the market for its accuracy and precision and leverages its exclusive Location Score Technology (LST) and algorithms to help assure access to the most accurate and precise location targeting available. LST is the only solution to filter out location fraud in realtime to ensure accurate targeting and reliable analytics.
Unlike any other platform, InMarket uses real-world data from its proprietary first-party Software Development Kit (SDK) to verify the accuracy of each impression. The GeoLink platform is further enhanced by providing offline measurement and insights to drive campaign value and maximize return on advertising spend. InMarket’s Moments campaigns generate average click-through performance rates 6.5x greater than the industry benchmark.
https://www.martechcube.com/customer-intelligence-leader-inmarket-wins-best-location-platform/
InMarket, the leader in 360-degree consumer intelligence and real-time activation, has acquired Key Ring, the top loyalty app, from Vericast.Key Ring launched during the first wave of digitization in offline commerce over a decade ago.
Since then, more than 14 million people have downloaded Key Ring, storing over 60 million loyalty cards across tens of thousands of retailers.As part of InMarket, Key Ring will bolster an industry-leading suite of owned-and-operated apps, including List Ease and CheckPoints, that span the journey as shoppers plan, save and organize.
These properties empower brands to reach highly engaged, opted-in shoppers in real-time, while closing the loop on measuring campaign effectiveness.“Key Ring has helped busy people save money effortlessly for more than a decade.
As a result, it’s become a beloved brand, with a longstanding and deeply engaged user base,” said Todd Dipaola, CEO and Founder of InMarket.
“As part of InMarket, Key Ring will be a critical asset linking millions of shoppers across thousands of retailers, while creating value for users and driving results for our brand partners.
We’re committed to building on this legacy of creating experiences that drive closed-loop results for partners wherever we can.”“We founded Key Ring to be a compelling model for value and convenience for millions of users,” said Chris Fagan, Founder of Key Ring.
AMA Research have added latest edition of survey study on Global Customer Intelligence Platform Market with 100+ market data Tables, Pie Chat, Graphs & Figures spread through Pages and easy to understand detailed analysis.
The Research report presents a complete assessment of the Market and contains a future trend, current growth factors, attentive opinions, facts, and industry validated market data.
The research study provides estimates for Global Customer Intelligence Platform Forecast till 2025*.
Market Growth DriversIncrease in Demand for Cloud-Based Security SolutionsHigh Cost and Risks in Managing On-Premises Security SolutionsInfluencing TrendPenetration of Advanced TechnologyRestraintsData Privacy Laws and Protection of Customer DataChallengesLack of Tools to Integrate Online and Offline Customer Data in Real Time To comprehend Global Customer Intelligence Platform market dynamics in the world mainly, the worldwide Customer Intelligence Platform market is analyzed across major global regions.
• Europe: United Kingdom, France, Italy, Germany, Spain, Belgium, Netherlands, Poland and Russia.
• Asia-Pacific: India, China, Japan, South Korea, Indonesia, Singapore, and Australia.
