Static, traditional signage may have been the norm for the longest time. If you are still using that, you could miss out on opportunities to attract more customers and encourage brand loyalty. Implementing digital signage in your retail business can be a good start to improving your competitive edge and every customer’s shopping experience. With the right digital signage solutions, you could get the most from attractive, modern signs and boost your bottom line. It may even be favored by your customers, too, as they are no stranger to digital technology, thanks to the smartphones and tablets they use on a daily basis.
Implementing digital signage for retail comes with a few challenges, but you should be able to achieve your objectives with the right screens and software. Look into well-known platforms like Samsung SSP, Chrome OS, Windows, iOS or the iPad, LG webOS, Android, and BrightSign, and choose a high-quality and versatile digital signage software that can gives you freedom to create and deliver purposeful, gratifying, and data-driven experiences that will connect your business to your customers.
One of the advantages of digital signage for retail is it has minimal to no limitations to how you want to promote or showcase your business. It can be used to disseminate information, show ads about your latest products or services, display eye-catching advisories, and so on. It could also provide a way to entertain customers or potential clients by letting them interact with your content. This is possible with the latest interactive technologies, like sensors, multi-touch screens, NFC/RFID readers, Web APIs, and the Internet of Things, and with a good digital signage software.
Digital signage in your retail business can also support an omni-channel strategy. Some platforms can collect in-store data with your mobile and web analytics, therefore, connecting ‘bricks’ with ‘clicks’. The right software will also make it easier to create and deploy new content on your own, so you do not have to worry about showing outdated content, especially when your store has multiple locations.
Entertaining and giving information are not just the purposes of digital signage for retail. When you use the right digital signage software, you could connect it with your peripheral devices, such as your payment system, printer, and barcode scanner, and connect it to back-office systems or live data sources using Excel or an API to show your inventory in real-time.
