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What is Brand Consultant

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What is Brand Consultant

What is a brand consultant?

Brand consultants provide analysis, solutions and general marketing expertise for companies to sell their products. They do this by analyzing the brand and see how it performs against competitors. Also known as brand strategists, they can transform small companies into a powerhouse through market analysis, content marketing, website audit, keyword research and video services.

Why hire a brand consultant?

Brand strategists conduct market analysis to analyze competition, market intent, and online presence. Through them, companies can get to know its main competitors and identify a strategy to outrank them. Competitive analysis enables companies to understand what keywords their counterparts are using; how they structure their websites to optimize search; and the types of people following them in social media. Brand consultants also look deep into customer personas to know their pain points and the types of solutions that they need.

Other than the capabilities of brand consultants, creating a solid business branding strategy is another of one of their core expertise. Brand strategists can research markets and competitions, price, packages and aggressive product distribution approaches. By considering every product element, they can position a company’s product or service to be more appealing to consumers, surpassing the competitors.

Branding is, among other things, about certain uses of certain kinds of images and visual forms for certain kinds of business purposes. It therefore behooves the strategist, as well as the designer, to be able to articulate to and for her clients the provenance, purpose and rationale behind the choice of certain kinds of imagery.

Caption : At Creative Brand Consulting, we are brand builders – experts in big thinking, creative ideas and fresh technology solutions. We help our clients identify and solve their market needs and challenges. Whether it's a revamp of an existing identity or a more comprehensive strategic brand exercise, our goal is to help our clients craft brands that stand for something and ultimately stand out from the competition.

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