B2B customers today expect increased personalization, responsiveness, flexible product configuration, and engaging shopping experiences. While cloud e-commerce systems have been transforming the B2B landscape, siloed solutions for different departments result in disparate systems that fail to communicate with one another.
Supporting a business with on-premise or a single-tenant hosted commerce system is both time-consuming and expensive. Such systems cannot support multiple geographies or channels, obstructing company growth instead of supporting it. B2B players, therefore, need a unified solution that is adaptive and quick to support new sales on different channels.
E-commerce success demands a unified platform
B2B players are increasingly facing increased buyer expectations for a seamless and meaningful shopping experience. Smart e-commerce businesses focus on integrating teams, technologies, and tools to go to the market and organize an internal strategy. With a unified B2B e-commerce solution, businesses can effectively improve revenue by simplifying operations with a flexible workflow environment and supporting unified organizational processes that result in great customer experiences.
A unified e-commerce platform facilitates real-time data by unifying e-commerce, CRM, order management, and accounting into one system that records inventory, orders, and customer information. It offers buyers a consistent experience and a smooth, omnichannel buying journey, boosting brand loyalty and repeat purchases. Unified cloud platforms offer B2B-specific features like enhanced catalog management, payment gateways, streamlined stacks, and personalization. They help deliver an omnichannel experience to customers across devices. Let’s see how unified platforms ultimately result in B2B e-commerce success.
Personalized Experiences
A unified commerce platform identifies the nuances of an audience’s shopping patterns, controlling their experience from a single interface. It allows businesses to customize offerings by enabling differentiated browsing and purchasing.
A unified e-commerce platform allows customization of a variety of B2B customer needs:
- Custom catalogs and price lists
- Multi-site management
- Customer segmentation and targeting for personalized product recommendations and promotions
- Merchandising and content management features to create optimized sites
With a unified solution, businesses can control which products are shown to shoppers, set different pricing structures for different customers groups, and customize banners, blocks, and widgets to refine the customer experience.
Seamless buying experience
B2B buyers expect an intuitive online buying experience, which often requires a platform with self-service capabilities. Creating compelling interactions at every step of the customer journey requires ongoing support from an integrated platform.
A unified platform allows customers to:
- Order and re-order quickly
- Browse through extensive product information
- Request a quote
- View credit balances, prior orders, and shipping information
- Pay invoices online
Cost-effective
As the number of commerce platforms increase, the total cost of ownership goes up. A unified cloud platform provides a global view of all selling activity and eliminates the need for multiple systems. The result is lower costs and a streamlined commerce stack that can be easily modified with changing customer demands. Moreover, a unified platform also reduces education and training costs associated with integrating and maintaining a variety of platforms.
Smooth order management
When e-commerce systems are developed independently of existing order management systems, the possibility of order errors increases. With integrated order management, B2B businesses can achieve synchronization across channels and deliver improved customer experience. Such order management systems can also scale to support quick availability, automated replenishment, and customized, complex purchasing workflows.
Simplified staffing and operations
A single e-commerce platform that integrates with back-end systems reduces organization complexity by simplifying staffing needs and reducing external partnership requirements. Businesses no longer need to hire separate teams or work with multiple partners for multiple platforms. A centralized platform reduces administrative and management responsibilities so businesses can focus on personalizing and enhancing customer experience.
Unified e-commerce platforms are the future of B2B. They are easily configurable, support multi-tenancy, and can scale to support new business models. Unified commerce ensures a smooth, consistent, and personalized shopping experience across all selling channels. Businesses that fail to invest in a platform that provides a cohesive view of customers, orders, and inventory will certainly be at a competitive disadvantage.
Source: Unified Cloud Platform
While cloud e-commerce systems have been transforming the B2B landscape, siloed solutions for different departments result in disparate systems that fail to communicate with one another.Supporting a business with on-premise or a single-tenant hosted commerce system is both time-consuming and expensive.
B2B players, therefore, need a unified solution that is adaptive and quick to support new sales on different channels.E-commerce success demands a unified platformB2B players are increasingly facing increased buyer expectations for a seamless and meaningful shopping experience.
Smart e-commerce businesses focus on integrating teams, technologies, and tools to go to the market and organize an internal strategy.
With a unified B2B e-commerce solution, businesses can effectively improve revenue by simplifying operations with a flexible workflow environment and supporting unified organizational processes that result in great customer experiences.A unified e-commerce platform facilitates real-time data by unifying e-commerce, CRM, order management, and accounting into one system that records inventory, orders, and customer information.
They help deliver an omnichannel experience to customers across devices.
It allows businesses to customize offerings by enabling differentiated browsing and purchasing.A unified e-commerce platform allows customization of a variety of B2B customer needs:Custom catalogs and price listsMulti-site managementCustomer segmentation and targeting for personalized product recommendations and promotionsMerchandising and content management features to create optimized sitesWith a unified solution, businesses can control which products are shown to shoppers, set different pricing structures for different customers groups, and customize banners, blocks, and widgets to refine the customer experience.Seamless buying experienceB2B buyers expect an intuitive online buying experience, which often requires a platform with self-service capabilities.
VendHQ is one of the most sought after POS (point of sale) that can be easily integrated into online marketplaces and shopping carts.
Learn how the integration with different platforms helps you to manage all operations effectively.Vend POS Integration With eCommerce Platforms1.
With this integration, you will be able to sync inventory, orders, and customers between Magento and your Vend point of sale.
In doing so, you will be able to easily eliminate the risk of double data entry as an automatic synchronization of data across all channels will be done in real-time.
As items are added or updated in Vend, the product updates are synced with multiple online channels simultaneously.
Vendhq WooCommerce IntegrationIntegrate your WooCommerce store with Vend POS to unlock several advantages of managing business operations efficiently.
Every industry and sector benefits differently from machine learning algorithms.
Machine learning can help to improve cybersecurity and cyber intelligence, support counterterrorism efforts, optimize operational preparedness, logistics management, and predictive maintenance, and reduce failure rates.
Efficiency and accuracy are key to profitability within this sector; so is the ability to predict and mitigate potential problems.
Machine learning’s data analysis and modeling functions dovetail perfectly with businesses within the delivery, public transportation, and freight transport sectors.
Machine learning uses algorithms to find factors that positively and negatively impact a supply chain’s success, making machine learning a critical component within supply chain management.
Within logistics, machine learning facilitates the ability of schedulers to optimize carrier selection, rating, routing, and QC processes, which saves money and improves efficiency.
Most of the online store owners know that if customers are not able to locate the products they are looking for on their online stores, then they would not visit the store again for their further purchase.
The well the product is categorized, the more traffic it will generate, which will affect the store’s revenue in a far big way.Just for say, if you are planning to initiate your new product with a lot of uniqueness and different particular ingredients.
You are not able to find the checkout lanes, with this the return of the cart is a faraway point from your purchase.
Thus, you get pissed off for not being able to find the particular items and breaks-down the navigation of the store.Sadly, it is considered as one aspect of the brick and mortar store which is all cloned by the online store with improper product navigation and organization creating a big wall between the customers and order completion.Therefore, there exist a number of ways in which this disorganization can be encountered with a very clear category structure and obvious product aspects.Also, Read- How to Build Better Brand- eCommerce Branding EssentialWhat is Product Taxonomy?
When the word “Taxonomy” is heard, immediately the idea of classification of organisms into the hierarchical manner as per the biology concept hits our mind.
On arriving at the homepage, we came to know that clothing has been put under the category of men’s and women’s.
The products will be categorized appropriately so that users can pick them at ease.
Search filters:Search options help customers search for their required products, and filters can help them get refined search results.
The check-out process will be seamless and quick as the money will be instantly debited.
Schedule deliveries:Customers will have the freedom to schedule their delivery time.
They should be able to sort the record by date, month, product, etc.Push notifications:Notification is an important feature when it comes to online-based service.
They can connect with the team via chat or call to clear their queries.Features in delivery executives’ app:Delivery requests:The freelance drivers who partnered with the app should have the freedom to accept or reject a request.
It will help you to identify the technical features that you have to include in your app.You need to conduct researches on your business or industry.
By identifying the target users of your app, you can develop a high-quality iOS app.
The developers focus on various factors to develop a robust mobile app for iOS users.This defines the purpose of iOS app development and the features that are relevant to your iOS app.
The professionals for iOS app development services make out how your iOS mobile app would behave while there is limited memory at the time of installation.While talking about the development process, it is essential to mention the programming languages used by the developers.
In terms of cost and speed, it is highly advantageous.Nowadays, lots of developers have learned the use of Swift and Objective for introducing the right app functionalities within the desired timeframes.Testing the app and submitting it to the App StoreAfter developing the app, the developers test out various aspects of the app.
By checking out iOS standards, they make sure that the app looks attractive and it is running smoothly.One of the essential things, checked by the developers, is the iOS app Security.
