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App Store Optimization Strategies for Gaming Apps to Increase Downloads

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Oodles Marketing
App Store Optimization Strategies for Gaming Apps to Increase Downloads
   

Mobile gaming applications represent seventy-four percent of users’ expenses for both Google Play Store and Apple’s App Store. The app market is saturated with games and creating an excellent game is not enough anymore. It takes years of research and planning to make sure the gaming app gets noticed by targeted gamers.  App store optimization services (ASO) play a crucial role in establishing the app as unique and driving visitors and downloads.

Here are five high-yielding App store optimization strategies to enhance your gaming app’s visibility and installs: 

The App Title



The app title is the key to build the brand name and convey what the game is about. It should be unique and descriptive to ensure app recall and recognition.

Make sure that the title is the right combination of the app’s name and relevant keywords. Incorporate high-volume and related keywords with the title tag. If it’s a role-playing game, focus on core features, for instance, simulators. Work on researching and finding terms related to it and seamlessly weaving them into the title.

Determining the title tag beforehand assists in choosing, targeting, and integrating relevant keywords in the metadata. 

Also Read: Three Powerful User-Acquisition Tips To Increase Mobile App Users

Keyword Research



Keyword research is crucial for the success of the App store optimization strategy. These are the terms that determine which queries the app will show up for in the search results. Therefore, take time to research and find out what terms the target gamers use to search for games similar to yours. 

Generally, users type a phrase to search for games. For instance, take the phrase- best FIFA football game; here the keyword terms can be:
  • FIFA games for free
  • FIFA Football games
  • FIFA Soccer games
  • FIFA Football cup
  • FIFA soccer
  • FIFA World Cup

If the gamer searches the term ‘FIFA’ in the search bar, they’ll find the games that incorporate the word FIFA in their app name, title, and description. 

App Description



The app name only informs users about its core features, the description on the other hand explains it in detail. Make sure the description is interesting as well as informative; describing the app-features in detail and persuading readers to download it.

Integrate relevant keywords with the content to ensure the app ranks on top of the search results. However, refrain from over-saturating the content with keywords to the point where it’s illegible. 

Also Read: Six Content Marketing Tips to Boost Your Mobile App Business

App Creatives



The creatives are where the game truly comes alive for the gamers. Screenshots and preview videos are extremely important to entice and convince users to download the app. Follow these simple tips to elevate your mobile game downloads:

Screenshots


  • Think of screenshots as an advertisement poster. It shouldn’t be cluttered or confusing
  • Showcase the app’s special features and gameplay to motivate users to install the game
  • iOS displays the first three screenshots, therefore focus on optimizing them to attract visitors

Preview Videos


  • Integrate high-volume and relevant keywords in the poster frame to drive visitors
  • Google Play Store- the preview video doesn’t have to feature gameplay and can be similar to the promotional video. However, it should not be longer than two minutes. 
  • Apple App Store- You can upload up to three preview videos that display the app’s core feature and gameplay just like a promo video. Also remember, it should not be longer than thirty seconds.  

Conclusion



Mobile games make up the majority of the apps on both the Google Play Store and Apple Store. For a gaming app to become discoverable and relevant within the store and its respective category, marketers need to give app store optimization a serious consideration. 

ASO is an excellent way to gain low-cost app exposure, resulting in elevated app downloads, number of users, and revenue. Therefore, it is prudent to invest in a strong ASO strategy. However, strategically planning and implementing app store optimization is not an easy task. You need someone with years of experience in both theoretical and practical aspects. It is better to hire a digital marketing agency that has seasoned ASO experts. They will research and implement all the necessary elements to boost app downloads, users, and profit. For further information, contact us here.
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