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Mobile UX Strategies for Building Engagement

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vidyasagarc
Mobile UX Strategies for Building Engagement

Creating an attractive app takes a lot more than just an interesting idea. Gimmicks will not eventually break the app store noise. Instead, you need proven strategies that will help lead to a better engagement for your app. These are not tricks and some of them require significant thought and effort. They work if you take the time. With that said, here are some strategies that mobile app development companies can regularly help users with creative interfaces to improve their app engagement numbers.

User experience, in general, and mobile user experience, in particular, are not consistent. As mobile technologies, interfaces, and user behavior change, so does the UX. With the growing population having access to smartphones, the importance of mobile UX is very important today.

 

 

1. Seamless app navigation
As soon as your users open the app, they need to know how the apps work, the different sections, and how to use them. They don’t like to spend much time figuring out how to navigate to another section.

Some basic design strategies like labeling buttons and providing clear menu categories can help. Make sure the navigation buttons are visible, so your users do not have to search for them, and include a short tutorial when a new user signs up, which clearly explains the main functions of the app.

2. Readability
If you plan to provide a lot of text-based content in your app, pay extra attention to reading. Mobile devices have significantly smaller screens compared to desktops and tablets. So, the font size and spacing that seems to be suitable for big screens are so large and difficult to read on a mobile screen.

So, make sure that the content you provide through the mobile app is well designed for mobile devices.

3. Optimize your application
Your app UI is simple, which improves the user experience. It is possible to dump many features but it makes it irrelevant and excessive. Therefore, users simply press the ‘Uninstall’ button.

Therefore, make sure that your mobile app design is minimal and elegant, with only the necessary elements. Also, keep in mind that mobile screens provide less screen space than desktop or tablet.

4. Reduce user inputs
When users install your app, they want access to the features they mention as soon as possible. If you blow them up with long forms that take forever to fill, you will find it very difficult to engage them. Keep the onboarding process straightforward and user friendly to increase user engagement in the app.

5. Make sure the design is responsive
There are hundreds of mobile phone models and not all of them have the same resolutions and screen sizes. Therefore, the design of your mobile app should be responsive and compatible with all major range of mobile devices.

Similarly, your app will respond to iOS and Android devices if you do not target a specific platform.

 

 

6. Use more visuals
Customers will love the mobile app with visuals and color schemes. The user will not enjoy a boring application filled with anything other than text components. Try to increase engagement in the app by adding different combinations of colors, textures, and visual art.

Mobile app screens are not suitable for large texts, so stick to the light text paired with visual effects for the best experience.

7. Remove the long scroll
If you provide a lot of reading material, long scrolls are good. In any case, do not let your users scroll the screen for too long. Because mobile screens are small, users cannot see the above information. So, limit the content on the screen.

8. Finger-friendly buttons and tap targets
If your buttons are too small, they will be harder to press, thereby ruining the user experience. So, make sure your buttons are large and easy to press.

Also, keep in mind the toe zone. Most mobile users prefer to hold their mobile phones with one hand and use only their thumbs for scrolling and tapping. Therefore, keep important actions and buttons in places easily accessible by the toe.

9. Must comply with OS-specific guidelines
Always be updated with the latest OS design guidelines. Also, try to keep things local. If you go for a hybrid app, you can save some time and effort in the short term, but you will compromise the user experience.

Different mobile UI kits are available for each platform. Make sure your app is committed to providing customers with unparalleled engagement and experience.

10. Do not forget about the loading speed
If your app takes 1–3 seconds to load, the bounce rate will increase by 32%. If the loading time is 1–10 seconds the number will increase to 123%.

So, your UI / UX design should be sleek and attractive, it will also load faster to increase mobile app engagement.

Wrapping up:

An app with unique features and functionality gets more downloads. But it is the design and experience that ensures that they use it. By following the mobile UX strategies above, you can increase user engagement in the app and deliver amazing experiences to your customers. So, consult the best Mobile app development company that implements the above mobile UX strategies in developing a more engaging app.

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