Market Highlights
Clickstream analysis are increasingly being utilized and relied upon so as to improve consumer experiences online. High rates of adoption of the sector are one of the key factors that are positively influencing demand of the market. The boom of the ecommerce sector has also been especially beneficial to the sector. Ecommerce sites rely heavily on clickstream analysis to predict consumer buying behavior and provide possible suggestions based on their online behavior. Clickstream analysis as an information harvesting function is highly valued by businesses leading to high levels of market growth.
Businesses globally have become increasingly data hungry, as they are constantly trying to tap new resources, so as to improve their business transactions. Market Research Future, a firm which specializes in market reports related to the information and communication technology sector among others, recently published a report on this market. The global clickstream analytics market is expected to grow its revenue to USD $1.3 Billion by 2023, while growing at an 11% CAGR in the forecast period.
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Regional Analysis
The regional analysis of clickstream analytics market includes region such as Asia pacific, North Americas, Europe and Rest of the World. Technological advancements and early adoption of web analytics solutions in ease of clicking and browsing the leftover page that is stored in the system for further use in future has driven the market of clickstream analytics in North America and is estimated to hold the largest share of the clickstream analytics market. The study reveals that Europe region is also showing the relatively good growth in the clickstream analytics market. Asia-Pacific countries like China, Japan and India are indicating the positive sign towards highest point in the forecast periods as the massive adoption of clickstream technology in these countries.
Segmentation:
The global clickstream analytics market has been segmented on the basis of type, application, services, end users and region.
By Type: Software, services and others
By Services: Managed services, professional services consulting services, deployment and integration, support and maintenance
By Application: Click path optimization, website/application optimization, basket analysis and personalization, traffic analysis and others
By Deployment: On premises and on demand
By End-User: Government, BFSI, travel and hospitality, telecommunications and IT, retail and e-commerce, energy and utilities, media and entertainment, transportation and logistics and others.
By Region: North America, U.K, Europe, Asia Pacific (APAC), Rest of the World (ROW)
Clickstream analytics market has shown huge potential in the eCommerce sector with a huge amount of consumer data along with adoption of mobile technology providing multiple digital touch points. On-Premise solutions are more popularly being adopted as compared to on demand.
Global Competitive Analysis
The new industry players in the segment are undergoing a trend of solid, volume-driven growth which has been observed in the market. This has spurred on the addition of new and advanced products. Companies are aiming to solidify their share of the market segment, by competing with various advantage points. The best long-term growth opportunities for this sector can be captured by ensuring ongoing process improvements and financial flexibility to invest in the optimal strategies. The major players in the clickstream analytics market are – Adobe Systems (US), AT Internet (US), Google (US), IBM Corporation (US), Microsoft Corporation (US), Oracle Corporation (US), SAP SE (Germany), Connexity (US).
Latest Industry News
April 2017 ActionIQ, which helps marketing employees navigate big data without having to write code, had announced a new $13 million round led by Sequoia Capital. The startup provides software as a service (SaaS) to connect a business’ multiple data sources, such as email, CRM, and clickstream, and centralize them onto one single analytics dashboard.
Mar 2017 Ptotem Tech has announced the launch of all-new QuoDeck, an end-to- end product for gamified learning and hosting. The QuoDeck 2.0 is the world’s first one-stop Software as a Service (SaaS) solution that integrates content, game and platform authoring. The platform allows tracking the user’s performance by recording and analyzing data on the user’s involvement, path and behavior during their game play. Organizations benefit from getting clickstream analytics gaining insights into their employee’s performance and behavior as well as how effective their content is.
Nov 2017 Verto Analytics, the consumer-centric measurement company, announced a continued market momentum with a 48 percent increase in month-to-month revenue since the beginning of Q1/2017. The company's growth has been largely fueled by a high demand for research and measurement solutions that help brands and publishers overcome the challenge of media fragmentation. Verto was also recognized as a leading player in the global clickstream analytics market for 2017 by a research group.
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According to the latest report by IMARC Group, titled “Embedded Computer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” the global embedded computer market grew at a CAGR of around 7% during 2021-2026.An embedded computer refers to a microprocessor-based system that is usually controlled by a real-time operating system (RTOS).
It functions by receiving electronic data through the sensors present in it, which is then computed by the microprocessor and passed down to the mechanical components to perform the particular task.
Its usage offers enhanced speed, accuracy, reliability and adaptability in numerous devices, including cameras, cell phones and medical equipment.As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.Global Embedded Computer Market Trends:The market is primarily driven by the rising trend of digitization and increasing automation across numerous industry verticals.
Embedded computers are widely utilized to accelerate the operation and facilitate the smooth functioning of the systems in various application segments.
They assist in improving the overall performance of industrial equipment, securing connectivity and reducing the operational costs.
They are extensively employed for reading data that is obtained from nodes, sensors, X-rays, ultrasounds and computed tomography (CT) scans and further analyzing the same to enable remote monitoring of the patient.
According to a new research report “Messaging Security Market by Solution (Content Filtering, Email Encryption, Data Loss Prevention, Antispam and Antimalware), Service, Mode of Communication (Email Messaging, Instant Messaging), Deployment Mode, Vertical, and Region — Global Forecast to 2022”, published by MarketsandMarkets, the Messaging Security Market size is expected to grow from USD 2.64 Billion in 2017 to USD 5.50 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 15.8%.The growing adoption of email services and instant messaging has introduced many security threats associated with enterprise communications.
As there is a rise in sophisticated cyber threats of critical information, the Messaging Security Market is expected to gain traction in the next 5 years.Browse 68 Market Data Tables and 36 Figures spread through 141 Pages and in-depth TOC on “Messaging Security Market.Request Sample Pages of this report @ https://www.marketsandmarkets.com/requestsampleNew.asp?id=41963086Email messaging communication type is expected to play a key role in the Messaging Security MarketEmail messaging segment is expected to play a key role in changing the Messaging Security Market landscape and grow at the highest CAGR during the forecast period.
Messaging security solution provides robust security for all the communications through smartphones, tablets, and laptops, and other devices.
Additionally, it helps organizations to comply with PCI DSS, HIPAA, and other regulatory compliances.Cloud-based deployment is expected to be the fastest-growing deployment modeIn the Messaging Security Market, the cloud is expected to be the fastest-growing deployment mode, as it benefits organizations with increased scalability, speed, 24/7 services, and enhanced management capabilities.
Cloud-based messaging security solutions are available according to the customer’s demand, wherein customers can start or stop any service, at will.North America is expected to contribute the largest market share; Asia Pacific (APAC) to grow at the highest CAGRNorth America is expected to hold the largest market share and dominate the Messaging Security Market in 2017.
APAC offers potential growth opportunities for the Messaging Security Market to grow, as countries in this region are investing heavily in deploying the messaging security and compliance management solution.Major vendors in the Messaging Security Market include McAfee LLC (US), Cisco Systems, Inc. (US), Trend Micro Incorporated (Japan), Symantec Corporation (US), Proofpoint Inc. (US), Forcepoint (US), Microsoft Corporation (US), Sophos Ltd. (UK), Barracuda Networks Inc. (US), F-Secure Corporation (Finland), Trustwave Holdings, Inc. (US), Mimecast Limited (UK), Check Point Software Technologies Ltd. (Israel), Adaptive Mobile Security Limited (Ireland), GWAVA, Inc. (Canada), GreatHorn, Inc. (US), E-lock (US), Retarus Group (Germany), Clearswift Group (UK), Google Inc. (US), Total Defense Inc. (US), Fortinet, Inc. (US), Panda Security, S.L.
According to IMARC Group’s latest report, titled “Antivirus Software Package Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the global antivirus software package market is expected to grow at a CAGR of around 9% during 2021-2026.
Also known as anti-malware, antivirus software is a computer program designed to detect and remove malware.
It also prevents identity theft, warns against dangerous websites, and assists in maintaining the privacy of online accounts.
Presently, there are different antivirus software packages available in the market offering benefits such as faster scanning, reducing space consumption, and storing malware definitions on the cloud.As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviors of the consumers globally–our estimates about the latest market trends and forecast values after considering the impact of this pandemic.
These observations will be integrated into the report.Request for a free sample copy of this report: https://www.imarcgroup.com/antivirus-software-package-market/requestsampleMarket Trends and Drivers:Significant utilization of online banking services has positively influenced the need for antivirus software packages in the banking, financial services and insurance (BFSI) sector to ensure secure payment and prevent fraudulent activities.
The increasing dependence on smartphones for conducting digital transactions is another factor escalating the demand for antivirus software packages across the globe.
According to the latest report by IMARC Group, titled "Cloud Security Software Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026," the market is currently witnessing strong growth.
It is essential for establishing authentication rules for individual users and devices that lead to enhanced privacy, access control, backup solutions and data protection.
It also protects the public and private cloud against distributed denial of service (DDoS).
Apart from this, these solutions are deployed for safeguarding unstructured data formats and integrating the same with multiple processors or endpoints while eliminating the need to invest in expensive hardware.Click here to request a sample copy: https://www.imarcgroup.com/cloud-security-software-market/requestsampleGlobal Cloud Security Software Market Trends:The market is primarily driven by the growing adoption of cloud computing solutions in numerous industries across the globe.
This has stimulated the requirement for cloud security software to secure the integrity and continuity of resources at different levels.
These advanced technologies assist in facilitating easy data transfer and hindering unauthorized access during security breaches.
According to the latest report by IMARC Group titled, “Third-party Banking Software Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025”, the global third-party banking software market grew at a CAGR of around 7% during 2014-2019.
The third-party banking software helps in performing core banking functions, such as private wealth management and business intelligence services.
It also aids in increasing profits, reducing the overall operating costs, understanding the changing consumer demands and facilitating flexible operations.
Therefore, it is widely utilized by retail, commercial and trading banks to connect to a desired interbank network and streamline their processes.Several banking enterprises are currently increasing their geographical reach to expand the customer base.
This is escalating the demand for third-party banking software to enhance productivity and operational efficiency.
Other than this, these enterprises also offer frequent software updates, which assist in improving the safety and security of financial services and reducing fraud and malpractices.
