Trade Show Case Study
Are L-shaped exhibition booth design layouts a challenge for designers? Is the traditional rectangle booth the ideal space? If you ever had these questions about your trade show booth designs then read this article to know how a custom exhibit made specially for an L shaped booth can actually work to your advantage.
Exhibitrentals.com - Let us highlight some of the best practices you can adopt to ensure that you select one of the best trade show booth design companies for your upcoming trade show.
L-Shaped Exhibition Booths and How to Design Them Effectively
Many a times while booking an exhibition space, clients have to make the difficult choice between selecting a square/rectangle trade show booth layout in an average location or a corner L-shaped booth space in an excellent location which expects more footfalls. So, how does one decide which of the spaces will give the correct ROI for the company and justify the expense on the exhibition booth?
While most seasoned exhibitors are well aware about how to use rectangle booths, they often fumble about how to effectively use a L shaped exhibition stand layout in designing.
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If you are exhibiting within the USA then it might be rare that you have to get an exhibition booth design made for an L-shaped exhibition booth layout. This is primarily because here the organisers treat corners differently. Either they make them into temporary meeting rooms that can be booked for one-on-one meetings during the tradeshow, or they make these corners as service areas.
However, if you are planning to exhibit abroad maybe in Europe or the Middle East or Asia, then you will receive a lot of floorplan options that have L-Shaped exhibition booth layouts.
If you are a new exhibitor, chances are that you have not seen the exhibition hall in person. Hence designing the perfect orientation and plan for your exhibition might be a bit of challenge, and the irregular L-shaped booth might feel like a dead-end.
If you keep the above 3 points in mind and work with a good exhibition booth design company that understands the local rules as well as has experience at the venue, then you will find it quite easy to work around your odd exhibition booth layout.
So, next time you have the choice of selecting an L-shaped exhibition booth layout in a high footfall location against a normal rectangular booth in a lower footfall hall, do not hesitate to select the L shaped space. It can be the highlighting factor of the booth and you may even prefer it to rectangular booths in the same hall next year.
Also, if you need some expert advice while booking your exhibition booth space or even after you have booked the space, you need someone to conceptualize, design and execute a stand design that is in line with your brand imagery and trade show booth objectives then get in touch with us. We are a global company that has offices in the USA, Europe and Asia. With extensive exhibition booth building experience across geographies we understand the nitty-gritties of trade show booth design and build and can give you a stress free exhibition experience.
Happy Exhibiting!
Your tradeshow booth design is a representation of your brand’s physical evidence. Get it right with us. We are the experts in booth design and displays for tradeshows in the USA. We understand the core of the brand and build a booth display solution around it which does justice to the customers brief as well as marketing budget.
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