If you want to grow your business, it’s not enough to work to drive in customers for a single purchase. You must work to get customers to visit again and again. You must work to increase customer lifetime value.
What Is Customer Lifetime Value (CLV)?
Customer lifetime value (CLV) is the total revenue that comes from an individual customer. It’s the amount of money that a customer will spend at your business over the course of their lifetime of doing business with your brand. For more information, Click this link