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Complete guide for motion graphics

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Complete guide for motion graphics

 

 

Motion graphics  is animation, but with text as a major component. Essentially, it’s animated graphic design. With a motion graphic, it’s true that viewers could fast-forward or rewind, skip sections, etc. But that’s not how most people interact with video. Coming into a voiceover mid-word, or seeing the remnants of an image just as it’s fading off the screen, is a jarring experience.

The 3 types of motion graphics

  • EMOTIVE VIDEOS
  • EXPLAINER VIDEOS
  • PROMOTIONAL VIDEOS

This means that as long as your video is both brief and engaging enough, a viewer will probably just watch the video from beginning to end. If they do that, they’re likely to see and hear everything you wanted them to. This is a great fit for organizations that are trying to tell a complete story, or that may need a little more time to explain the value of their product or service.

Motion graphics are a way to communicate with the viewer, and add depth to the story. Together with music and effective copy, they can give us a message. We use them to create ads, title sequences for movies. videos and to share information.

Creating awareness

awareness video combines motion graphics with a background track and a voiceover to share a powerful message. It’s all about the story. There’s no need for color or fancy designs in order to share something that matters. You can use simple motion graphics in your own awareness, motivational and explainer videos. Craft a powerful story and use animation to support it.

Telling a story

The graphics itself tell a separate story that complements the song, the same way other music videos do. It’s an interesting concept that highlights the different contexts motion graphics can be used in. You can use them to create an ad or even make a short film.

Voiceover

Visuals aren’t the only component of your video. The script developed at the start of the production process will often include a voiceover. This isn’t always the case. if your video is being created for viewing on mute, the words may be communicated as on-screen text instead. But if your motion graphic is designed to be played with the volume up, a recorded voiceover may be 1 component of the sound in your video.

Custom score and sound design

Up to this point in the process, your motion graphic has a carefully crafted script and scene direction, custom-made artwork, and unique animations. So why spoil all that custom work with stock music and uninspired sound design?Your score and sound design should punctuate and emphasize your message. Even if your video will often be played on silent (such as at an expo booth), if it will ever be viewed in a sound-friendly setting, these custom details will only enhance the impact.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.

Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, corporate video production company.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : [email protected]

Website : https://www.kaizendesignstudio.com/

 

 

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