Corporate videos have become an effective tool to create brand awareness and convey information about the business, product, and service .However, faster, easier, and cheaper do not always guarantee success in advertising and branding of the business. If some mistakes are made during corporate video making, they can lead to unfavorable consequences. Following are some of the corporate video mistakes to avoid in order to gain maximum benefits.
Showing how technically clever you are
Corporate video a tool used as a communication to spread brand awareness. A common mistake is to use too much technical and industry language. This will drive away audience from a video, website, and the whole brand. Use of technical language is favorable only when the video is created for people belonging to the same industry.
Poor SEO & lack of use of social media
Google loves videos posted on YouTube. It ranks them high in search results if it is search engine optimized. However, not investing time in giving an SEO-friendly title and appropriate tags will not give the desired results from the video. If the video is great and appealing; but if it does not rank high in search engine, it will not gain viewers. This, in turn, affects brand awareness. Moreover, posting the video on social media sites such as Facebook, Twitter, and Instagram is a great way to optimize search engine results. It can also be included in emails to increase click-through rate. Effectively harnessing the power of social media will help in spreading the word through corporate video.
Creating a corporate video requires a significant amount of time and thought process. Making some common mistakes will lead to mediocre results in achieving brand awareness. To prevent this from happening, Kaizen Design Studio will help you. Being one of the corporate video production company in Pune, and wide experience in creating corporate videos, it helps in creating brand awareness.
About Us
Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.
‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.
Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Branding companies in Pune.
Contact Us
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Email Id : [email protected]
Website : https://www.kaizendesignstudio.com/
Kaizen Design Studio is one of the foremost graphic design companies in Pune.
Our branding solutions and services cover a wide spectrum of solutions for advertising, public relations, brand building, media planning & buying, and market research.
Under these categories, our services cover logo design, company & corporate profile creation, brand guideline manuals, stationery design, annual reports, product catalogs, print media advertising, outdoor advertising, commercial ads, events, commercial photo shoots, product photography, internal branding.
We cover 360 degrees of all branding solutions and services provided by the topmost ad agencies in Pune.
Branding is important as it creates a brand recall value amongst customers.
With a how, what, when, where, and who approach, we ensure your brand communicates with potential customers every step of the way.
Digital branding consists of a combination of digital marketing and internet branding to develop a brand online.Why does a digital brand presence matter?
Well, look up from that phone you’re probably on… We’re all using our devices constantly.
Most of us engage with the larger world through the lens of the internet, which makes it essential for brands to reach target customers and convert one-time users into long-term loyalists.Digital branding is a component of digital marketing but is totally different in terms of the objectives.
To know more about the features and the objectives of Digital Marketing, please go through our blog ‘Digital Marketing: The features and the brands that need it’.
Digital advertising can work wonders if executed in a proper manner.People get conscious when it comes whether to do digital marketing or not.
Well Kaizen Design Studio will help you get rid of all these thoughts and show you your business future with guaranteed result as it is one of the best Digital marketing company.Branding Services should advertise digitally as it is more feasible and reachable than traditional marketing.
If you’ve already been doing social media for your business, but somehow, it’s not working out, you might be making some mistakes.
Today, you need to carefully plan out your posting activities.
You need to plan and strategize each post, create a theme, maybe even a design template and make posts that represent your business and connect with the audience.
Remember, your social media activities should also have a positive impact on your bottom line and increase sales.
Many brands have made the mistake of using hashtags for serious topics like domestic abuse or racism for making jokes.
Not Engaging in the Comment Section Go on to social media and you’ll find many posts of brands that have comments and enquiries in the comment but no engagement.
Including every piece of information can have a negative effect.
As the human mind has limits, grasping too much information can result in less recall value.A lot of information can be tempting, and making an excellent video conveying each piece can be easier, but this may impact negatively on the company.
The best way to do this to determine the priorities and which points can be focused on to make the maximum impact.
Telling a story creatively will help in engaging them emotionally and making an unforgettable video.Misconception 2: There is no difference between written messaging & video messagingThere are professionals who are good at conveying the message through the textual format.
They believe saying what they want to convey through a 300-word text will have the same impact in a minute video.
They also believe that what can be conveyed in 100 seconds through text can be conveyed in the 100-second video.It needs to be determined by the message that needs to be conveyed.
This paradigm shift has allowed digital marketing companies in Pune to open their business to this wide aspect as well.
Different algorithms that are introduced to direct you around these platforms are also making it harder for you to generate engagement with your audience.
Thus making it a hard puzzle to crack pushing people to look for different strategies and action plans and many Social media marketing companies in Pune are offering you that help.But even with a well-planned strategy in place you still need to create and write content for your posts.
Knowing your audience and speaking their language will also encourage engagement and interactions on your pages and platforms.Say More with Less: Keep it short but comprehensive.
Avoid using unnecessary words and being too repetitive.
You want to instill confidence in your audience reading the post.
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