If your business has an online store, are sales meeting your plan? If you schedule service appointments online, is your calendar as full as you need it to be? Search engine optimization, also known as SEO, is essential to meeting either of these goals. For Delaware Valley businesses, finding a Philadelphia SEO agency that's available is a coup. With so much business moving online since the arrival of the corona virus pandemic, agencies today are busier than ever – yet you need one working for you as soon as possible. Every day that you aren't on page one in search results, you miss clients.
If you have your hands full managing your business, you may not yet have taken the time to learn more about digital marketing and SEO. You don't need to be an expert, but it is wise to start gaining knowledge and asking some questions. While web design, social media, and online advertising (paid clicks) have their place in the mix, SEO is likely the most important to your sales and profits. It drives your website's visibility and, therefore, your ability to reach new customers. If your site isn't optimized, you're losing visitors, and your business is being impacted. It's a given in every situation.
Today, every business is trying to do well with search engines, and some try tricks to game the system. Some might work temporarily, over in the long run, and nothing takes the place of an excellent SEO program and genuinely useful website content. On the internet, authenticity and expertise are highly valued, and they're the things search engines prioritize in their result pages. It's why you need expert advice to help you highlight your professional knowledge online so that you become a trusted information source in your area. It might sound lofty at first, but it's how things work.
When you work with a recognized SEO expert, you'll also see website analytics in many forms to explain your site traffic – or lack thereof. Taking a data-driven approach that includes continuous measurement allows for progress to be tracked. It also makes it clear what initiatives are working so they can be enhanced and expanded. If your resources are limited, it's crucial to out the funds you have toward the things that work the best. No two businesses and their needs are alike, which means a unique and customized program is the only way to build long-term success online.
