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A Video Brochure to Spread Awareness and Safety

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John Philip Cuevas
A Video Brochure to Spread Awareness and Safety

The recent pandemic has brought the world to its knees. Several companies take precautionary measures to prevent the spread of the disease while keeping them afloat. A few implemented a work-from-home set-up to keep them safe while working their way up towards redeeming their company. But with all those safety measures placed, the virus hasn't stopped yet and most countries are having a difficult time controlling the situation which makes you question the effectiveness of the strategies implemented. 

Was the safety campaign good enough? Was the dissemination of information reached widely? Was it something to do with the mediums and channels used?

A Different Approach

With all those widely available medium to spread awareness and put up a safety campaign about COVID, one thing is for certain; it is not enough. Looking over different countries, the information provided by the medical and the government sectors towards slowing down the virus though well thought of is somehow confusing. The first four months after the first case, have been a roller-coaster ride for most of us. Mainstream media tallied daily cases that apparently affected us emotionally. A lot perceived it as a hoax while others continued with their lives normally. Despite the evidence presented and the daily casualties recorded, a few neglected it tremendously. Just look around, they were not even following safety protocols. 

That being said, the information provided via mainstream media could be somehow irrelevant for some and needs a totally different approach. If the traditional way of spreading information isn't effective, then an intervention could be made possible. A custom video brochure to spread awareness and safety could be a good solution to reach a wider audience in an interactive way. 

The Power of a Video Brochure

From a business standpoint, a custom video brochure is a perfect medium to use in spreading awareness and safety while helping your company reach a larger recall. It's like hitting two birds in one stone. You're not just marketing your business, you're also helping your audience to implement safety protocols appropriately through an interactive video embedded in the brochure. Video brochures use LCD screens embedded within a printed brochure to give customers added exposure to information. People may not read through all the bulleted points in even the most colorful and attractive brochure by itself, but a video display grabs the customer’s attention and keeps it throughout the presentation. The additional printed content on the video brochure allows customers to easily access the most important information at a glance. The good thing about video brochures, it's customizable, interactive, cost-effective, and usable by all industries. Your company can make use of it in spreading information about the recent pandemic accurately. 

The Bottomline

By doing your own little way of spreading information to follow safety protocols through the power of a custom video brochure, you're saving thousands from hospital costs and even hundreds of lives. As they often say, "Safety saves lives."

 

 

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John Philip Cuevas
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