logo
logo
Sign in

Dos & Don’ts when Creating Personalized Business Cards

avatar
Rahul Shah
Dos & Don’ts when Creating Personalized Business Cards

Business cards are the face of your company. They represent your brand and its values. Despite all the technological advancements, business cards are still irreplaceable. It seems that no amount of automation is going to replace business cards. This is because a well-designed business card is an effective way to make a quick positive first impression on the recipients. The cards hold brand name, logo, contact details such as email address, phone number, website address, and other important information that helps people identify your company. Visiting cards are nothing but the first introduction to your business. Hence visiting cards play a very crucial role in making the first impression impactful.

As business owners, you want your consumers to perceive your brand that has a value and identity of itself, and to achieve this you need to grab the opportunity to make an impeccable first impression. To leave a strong imprint in the mind of your consumers you have to make sure that your business cards are well-designed. Businesses hire smart print professionals to turn the cards into impressive ambassadors of their brands with their exclusive designs. The design speaks favorably for any business. Every design element like colour, typeface, space, image, and logo, etc. has its use in the card for the desired impact. Therefore it is very important to place them correctly while printing visiting cards.

If you want to make the most out of your business cards and nail your first impression, follow the Dos and Don’ts of creating personalized business cards.

Dos of business card design

  • Hire a professional printing company: If you want your business card to stand out from the crowd and grab the required attention, you have to think and go beyond the ordinaries. Only a professional printing company can offer that sort of perfection. To make sure that the design of the business card complements your brand’s personality and is consistent with the design of your other printed materials, you must hire a professional printer.
  • Make readability the priority: This mainly implies the selection of font type and size and the colours are chosen. You must choose these elements wisely and avoid getting too creative with them. One of your main priorities is to focus on the readability of your card. Make sure your font size is not too big and overpowering, as well as not too small making it difficult for your potential clients to read. Use colours that will enhance the readability and give an overall subtle look to the visiting card.
  • Choose a wise layout: You should show your creativity without touching the standard elements of the visiting cards such as the size and shape. Make sure it fits easily into your wallet or pocket. Choosing a different shape or size may make your card stand out from the crowd but make sure it is portable and easy to carry. Keep the design simple and sophisticated. Remember it is a business card and you must maintain certain professionalism.
  • Include only important information: Your visiting card is not a full-page advertisement so don’t cram information. The objective of your business card is to provide key information about your business and contact details. Include only the necessary information such as name, logo, contact number, email and website address, and the services you offer. To be simple and straight, your potential clients should get answers to the basic questions: Who? What? Where? And why? With a single glance.
  • Double-check for typos: Finally you must check your business cards before the final print if any error is identified. Rectify all typos if any. Your business card should be near to perfection any silly mistake can negatively impact your brand image.

Don’ts of business card design

  • Don’t use irrelevant visuals: Include visuals only if required. If you are not sure what graphics to use, it’s better not to have at all. Keep it simple and sophisticated.
  • Don’t experiment with the font type: Use standard font type that is readable and looks professional. You are not into any calligraphy competition so avoid the use of fancy font types that are difficult to read. It will irritate your potential clients.
  • Don’t use loud colours: Avoid the use of loud colours that are not pleasant for the eyes. Use colours that are vibrant but readable. It should complement your brand personality and enhance the overall appearance of your visiting card, making it more alluring.
  • Don’t use cheap material for printing: Use high-quality paper material. Cheap material will dull the overall appearance of the visiting card. To make sure all the design elements look good, use high-quality paper with a special finish such as matt or glossy.
  • Don’t crowd the design and remove all white space: Overcrowding with content makes readability poor. Your visiting card might end up being found in a nearby dustbin if your future customers find it difficult to decipher the content. For this reason, you must give navigation space so that the content doesn’t look packed.

If you successfully implement these in your business card printing, no one can stop you from creating a memorable first impression. You need to hire a professional printing company to accomplish your goals. Without a good web-to-print solution provider it is quite difficult to achieve that sort of perfection.

If you are looking for printing visiting cards online in the near future, make PrintStop your first preference. PrintStop is an online printing company that gives you the flexibility to create visiting cards online by filling colours into your imagination. They help you design and print business cards online quite efficiently. Whether you own a local shop or a large corporate, PrintStop will create an attractive business card keeping in mind the elements of effective visiting card designing.

collect
0
avatar
Rahul Shah
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more