Most of us look forward to our morning cup of joy, and like enjoying our refreshment drinks in our favorite mugs. In today’s time mugs have gained equal importance as our coffee or tea. Some of us are very specific not just about the drinks we consume but also how it is served to us. People are getting customized mugs printed specifically for themselves just to enjoy their drink in style. Seeing the gaining popularity of personalized mugs, marketers feel that custom printed mugs can be the next best promotional product for any business. The importance of marketing and building brand awareness is the top-most priority for every business owner whatever their industry is. Whether you run a restaurant, a cake shop, a café, a salon, a clothing store, or provide services such as financial or accounting, you want your customers to know your brand name. Businesses want to go ahead of each other and become the priority of their target audience. Although there are several other methods of advertising brands, customized mugs are one of the most powerful, budget-friendly, and unique marketing tools. They are used for brand recognition and to make your customers aware by including your business name, logo, motto, or a catchphrase on the custom mug printing.
Here are the top 5 benefits of using customized mugs:
- Helps you stand out from your competitors: You need to have a competitive edge to sustain in the market and personalization is an important aspect of it. Giving out personalized promotional gifts like coffee mugs that are of high-quality can work wonders. This will add to the overall goodwill of your brand and build a positive image in the market. A major factor in choosing one brand over another is brand equity and personalized mugs will help you earn that.
- Promotes customer loyalty: Customers love being honored with freebies. When you give them a personalized mug, customers feel a direct connection with the brand. They will reciprocate this love and honor in the form of their loyalty. Studies have shown that over 66% of people were able to remember a business name or brand of a promotional product they received in the past year while 79% of them said they would be likely to do business with the company again. A good quality promotional item not only helps in retaining customers but also helps you gain new ones by changing their purchasing behavior.
- Gives brand exposure: Mugs are an item of daily use. Almost everyone enjoys their morning refreshment drink every day. A good-quality customized mug will give them a better alternative to serve their drinks. Who doesn’t love sipping drinks in style? Customized mugs with your business name, logo, and catchphrase start to show its effectiveness in retaining customers by reiterating your business name every single day. This increases your brand’s visibility and gives you the required brand exposure.
- Great way to promote your marketing message: Mugs have a large surface area for customization so you can easily put across your marketing message. You can personalize the mug as per your requirement and use graphics and designs to elevate the overall look.
- Affordable: Promotional items like custom printed mugs are a cost-effective way of advertising your brand. Irrespective of the size of your business, you can afford to use mugs as promotional giveaways. Keeping in mind the time for which mugs will promote your brand or the kind of exposure it will give to your business; mugs are indeed one of the best investments to make in near future.
As business owners, you have to brainstorm and think of ways to get ahead of your competition. Promotional products like customized mugs can give you a competitive edge and help you dominate the market. But only giving out a promotional gift will not make sense if it is not up to the mark. Remember that promotional giveaways like personalized mugs carry your brand name and logo; these products are like an ambassador of your brand. If you give something that is of poor quality, it will reflect negatively on the brand’s part hampering your brand image. So, it is very important to choose a professional printing service provider over some DIY as they are more precise in their work and will offer you the best-personalized mug printing service.
If you are planning to invest in some good quality custom printed mugs then do checkout PrintStop’s online storefront. They excel in custom mug printing services online and offer high-quality personalized mug printing. They have ready-to-use designs that can be personalized to meet your requirements or you can give your designs, whichever way you choose the outcome is just the same. PrintStop provides products that are high for its value. The custom mugs they offer stay in good condition for quite a long time. The print is of high-quality which maintains the newness of the product and you can advertise your brand for a longer period.