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Know Different Brochure Folding Types

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Rahul Shah
Know Different Brochure Folding Types

Brochures are one of the oldest yet effective ways of promoting your brand or business. What makes brochures so different from other printed materials like flyers or posters are the brochure folds. It gives an interactive 3D element to the readers making it more engaging. Brochures interact actively with the customers giving them access to information about your business, the products, and services you offer, any special event you organize, your business objectives, etc. Brochure printing helps you in establishing a profound connection with the target audience. The kind of engagement that folded brochure design offers to help a business get positioned in the minds of the consumers.

The shape, size, and structure are the major factors that control the extent of creativity in the printing of brochures. There are endless variations to choose from to make your brochure design and printing attractive and exciting. Brochures are multipurpose and can be designed keeping in mind the marketing objectives. The size and type of fold dictate the amount of content that a brochure can accommodate.

However, with so many options available, businesses get confused and don’t know where to start with their brochure design. The very first thing is to hire a professional brochure printing service that can lend you professional assistance throughout your brochure designing and printing procedure. The second most important print marketing design decision to be made for online brochure printing is how your brochure will be folded or the number of folds it is going to have. How your customers open your brochure, read the text, and navigate the information will affect how they think about your product, or how your event might come across. This also decides how your product and service will get positioned in their minds. You’ll also need to adapt your design according to the exact brochure fold you select. Therefore, it is important to decide the fold type very carefully.

Here 5 types of the most popular brochure fold from which you can choose:

  1.     The Half-Fold: Half-fold brochures are also popularly known as bi-fold brochures. It has a single paper folded in half to give a booklet appearance. This type of brochure has 4 parts in total. Two inner pages and two outer pages. The first page can be the cover page where you can introduce an idea to the readers as to what is inside the brochure. The inside pages can be used for telling the main story and the last page is best suited for including a call-to-action. This type of brochure is a great choice for telling the story of your new startup, or introducing a brand new product. The interior panels offer a great opportunity to give out at least two key messages that can be supported with enough images, graphics, and bold text. This is the safest kind of brochure particularly well-suited for giving out a good amount of information and guiding the readers through the narratives. This often creates a curiosity to explore your brand, product, or idea further.
  2.     The Tri-Fold: This is also another very popular kind of brochure fold that divides your sheet of paper or card into three. Then both the right and left panels fold on top of the central panel, typically with the right underneath the left. The panels are slimmer than the bi-fold brochure so there is less space for content on each panel. So you need to design it smartly so that it does not look over-crowded with content. The complicated fold offers a good opportunity to get creative with the design and increase the engagement with your audience. They are very handy and less likely to be thrown away by the readers.
  3.     The Gate Fold: This brochure fold type is not as popular as the other two but can be a wise choice if designed properly. The page is divided into one large panel and two smaller panels which are half the size of the larger panel. The two smaller panels then fold inwards to look like a gate. Due to a slightly higher cost, this type of brochure is typically used to target specific, high-end audiences regarding a niche product, event, or brand. The complex design of the brochure makes it appear more luxurious. These kinds of brochures are more likely to be possessed by the readers for future references. You can effectively design the interior panels with a lot of graphics and images to make it worth reading.
  4.     The Cross Fold: This type of brochure requires a larger sheet of paper that is folded multiple times down to a small size. The cross fold brochures work typically well for larger-scale designs, which need to be reduced to a transportable, convenient size. Therefore, this brochure type is especially used in transport and tourism businesses for transport maps and tourism guides. This allows the reader to efficiently carry a large sheet of paper folded down to a transportable size, usually with a ‘front cover’ which is like an indicator of the inner content. There is an ocean of opportunities while designing cross fold brochures. Many a time it is reutilized by the recipients as a poster to cover wall cracks or decorate the home if it is visually appealing. Therefore be very careful and play your cards smart.
  5.     The Z Fold: This type of fold is called with multiple names such as concertina fold, zigzag fold, or accordion fold. It is another very popular form of brochure fold. This is similar to the tri-fold, in that it’s composed of three double-sided panels, however, the way it's folded mirrors the shape of an accordion rather than folding inwards. A major benefit of the Z fold is the flow of content that it provides. One can write the content in continuation across all three panels to take advantage of a greater area. This kind of brochure fold has a more experiential kind of print marketing that remains in the audience’s mind for a longer period due to the engagement of the content.

It is important to understand that having the right kind of brochure is what matters. A well-designed, well-written brochure can help your company better. On the other hand, a badly designed brochure will fetch your brand negative image in the market. So it is not just the brochure that a company must think of incorporating in its marketing collateral but also think of a persuasive design. A well-thought brochure serves as a perfect introduction to your business and can expand your company’s visibility. Hence, it is very important to choose a good brochure design along with the right brochure fold to get the desired output. Even your brochure printing company can make a huge difference in the quality of your brochures. Nowadays, with the advent of technology, you can even find a good brochure design online.

If you wish to make your company brochure exceptional and are looking for a brochure printing and designing company online, then PrintStop is the right place to trust. You can make your printing job quite easy by visiting PrintStop’s online storefront to get the perfect brochure design online that complements the personality of your brand. They offer brochure printing services to small and large businesses. You can buy high-quality efficiently designed brochures online at the ease of your home. Go to their website and browse through their free brochure templates or upload your design on the website and place orders for as many as you want. If you want your business to stand out with exclusively designed brochures, PrintStop will make that possible too with their in-house design team. Create a special place for your brand in the mind of your consumers with creatively designed brochures.

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Rahul Shah
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