Don't be confused by custom intent, affinity and audience. Let our simple guide below make Google Ads crystal clear!
Are you struggling to reach your ideal audience?
Have you looked at your audiences?
Setting up custom audiences allows you to reach your ideal audience by showing your ads to people with these interests or purchase intentions on pages, apps, and videos.
In this blog post, you will learn how to set up a custom intent audience.
Imagine asking a six-year-old to sit down and watch an Oscar winner for best picture.
No matter if the movie is the best of the year, the six-year-old will not be interested because he is not the right audience.
They prefer to see SpongeBob.Custom audiences with intent allow you to reach the ideal audience for your business in your Display and Video campaigns by segmenting your ad groups based on specific keywords and landing pages you'd like to target.
Which value proposition do custom intent audiences offer advertisers?
You can use custom intent audiences with automatically created audience segments, or you can define your own audiences by entering keywords and applications related to your product or service.
Google Ads will then show ads to people who are likely interested in these keywords on pages, apps, and videos.
