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SEO Checklist for a budding News Website

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Shalu Mithun
SEO Checklist for a budding News Website

If you are planning to start a new business or you are going to be an entrepreneur, you must take some critical steps in building the brand image by taking advantage of SEO aka search engine optimization that helps web pages to rank higher in the reserved pages of search engines like Bing and Google. This makes it easier for people to find your web page online. SEO is a critical method but when it comes to launching a new website, it is an important thing you should know about.

Let's dive into the world of SEO basics checklist along with the Keywords Research Checklist -

SEO basics checklist

  •       Set up your Google search console- The Google search console is a very important free SEO tool that is designed in such a way that you can track your site's performance in Google search itself. The useful features of the search console consist of-
  •       You can find which keywords bring you the most traffic.
  •       You can fix website errors.
  •       You can receive messages from the Google search team.
  •       You can submit a sitemap.
  •       And many more other features.

Setting up the Google search console is the very first and foremost step if you are going to go for SEO.

   2)  Install webmaster tools- Bing is not as popular as Google but one should have Bing webmaster tools because all third of all searches can also be done on Bing so it is worth optimizing for.

Bing webmaster tools have some features which include built-in keyword research tools.

3) Set-up Google analytics- This is a very helpful function that helps in finding how people are using or finding your website.

The features of this step include:

  •       You can find the pages on your site that bring you the most traffic.
  •       You can see if your traffic is increasing and by how much.
  •       You can identify other sites and search engines that send you traffic.
  •       You also can see how much traffic you get from Google.
  •       You can get to know about your average bounce rate, time on site, and page views.

4) Install Yoast SEO if you're a WordPress user- This step helps in finding technical SEO stuff like sitemaps. Yoast is considered to be the most popular SEO plugin because it makes it super-easy to optimize your WordPress site for search engines.

Keyword research checklist

Keyword research is considered to be the foundation of SEO. If you are planning to launch a website then this is a very important checklist for you as we will show you how you can quickly find keywords that your customers generally search for.

  •       Start discovering long-tail keywords with the help of "Google suggest"-

In this step, all you have to do is type a word that suits your article and then see what are the suggestions made by Google automatically. Those suggestions are considered to be the keywords that Google itself shows you. These keywords come straight from Google and it knows that people are searching for them, which means that these keywords are the best keywords to optimize your site around it.

  •       Find out the solid keywords from the Google keyword planner- The Google keyword planner is the official keyword research tool by Google that is designed mainly for Google AdWords and is very useful for SEO keyword research. Because these data and information are coming straight from Google itself, that means they’re 100% accurate.
  •       Check the online communities- Online communities such as forums, Quora, Reddit are considered to be the best places to find keywords.
  •       Identify some of the low competition keywords with the help of  KWfinder- the KW Finder gives you hundreds and thousands of data on each keyboard when you type a keyword into it. You can get information on things such as search volume, CPC, trends, estimated visits, keyword difficulty, etc. In this way, you can go for the low competition keywords that are easier to rank.
  •       Find question keywords with the help of ATP-

The question keywords are considered to be the most amazing for Blog posts and articles from which you can easily find the questions that people search for online. In this way, you can answer these questions with the help of your content to make it more engaging.

CONCLUSION

SEO is practically a vast and complicated field but if you are starting a new website it doesn't need to be an expert to implement these ideas for your website. You just need to know some of the SEO checklist tips we mentioned above and you are good to go. This will allow you to increase brand awareness and marketing. Especially in this digital age, every business owner should have a basic knowledge about SEO search engine optimization. Hope the above-mentioned points or steps are helpful to you.

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Shalu Mithun
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