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How To Develop Data-Driven Business Strategy?

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Trackyu
How To Develop Data-Driven Business Strategy?

Data, in business, can do wonders, if you know exactly how to utilize it properly. Having data about your customers and by using it accordingly in your marketing strategy, you can transform your business completely in a very short period. It can help you turn your target audience into your loyal customers. And, no matter how much of it you use, it can be restored almost immediately. It is to be noted that creating an effective marketing strategy without data would not be possible. This is particularly evident in the B2B domain, where customer understanding assumes a significant part in marketing, sales, and customer service. However, only about 4% of companies effectively use the data in modeling business strategies. This is extremely low given that the data has proven to have a positive impact on business results, including:

  1. Productivity gains
  2. Higher Return on Assets (ROA)
  3. Higher Return on Equity (ROE)
  4. Higher Return on Invested Capital (ROIC)

If you're having trouble using the data yourself, this guide is absolutely for you. In this guide, we will walk you through a couple of steps as to how to get data and use it in devising an effective business strategy. So, without wasting any time, let us get started:

Collect and Store Data

The creation of a data-driven business strategy starts with the collection and storing of data. There are varieties of sources that you can utilize to collect useful data about your customers, for example, from your customer’s purchase history, email correspondence with customers, contact lists, and so on. However, manual collection and storage of data in spreadsheets can be a tedious task, which can be eased with the help of Trackyu. It is field force automation software that records not only the activity of your sales team but also your customers.

Create Personalized Advertisement

Personalization is the preeminent point to ponder when trying to use customer data. Personalized ad content has a greater conversion rate as compared to conventional ads that no one likes.

Monitor, Test and Optimize

To stay on the safer side, you must constantly monitor, test, and optimize your business strategy. It is not necessary that your target audience will have the same preference all the time.

About the Author:

Trackyu is a sales employee tracking application that empowers efficient control of the sales team and business executives working on the field. All kind of business that is involved in field operations, such as distributors, couriers, and travel service providers, etc. can profit a lot from this cloud-based application.

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