Artificial intelligence (AI) has become a well-known word across multiple businesses in recent years. AI is so popular that the International Data Corporation expects global spending on AI systems will grow from $35.8 billion in 2019 to $79.2 billion in 2022.
As leading tech companies continue to show interest in AI investment, users will continue to see the technology become increasingly integrated into more and more products and applications.
While AI technology has seen useful adaptations in the healthcare, education, and finance sectors, it’s the mobile app development industry that provides one of the most promising areas for AI.
The idea of having a personal assistant to help tackle everyday tasks is attracting users everywhere. However, the potential for smart apps expands far beyond digital assistants. Today, mobile applications are using AI to improve user satisfaction drastically.
This post will provide a high-level overview of the changing user demands and the application of AI in mobile apps.
Amazon’s Alexa is Securing New Standards
When it comes to voice-controlled partners, Amazon is ahead of the game. While Google is making moves in becoming compatible with more products, Amazon’s Alexa already integrates with a vast collection of products like appliances.
Experts also mention that “Mobile and voice control will merge into a great user experience that will reduce the number of pain points users have. Smart home devices will do what they’re supposed to do as opposed to asking users what they should do.”
Voice interfaces allow users to interact with apps seamlessly and intuitively with natural everyday language. However, it’s more than just voice recognition users want to see more of; users are seeking a variety of utility characteristics, such as predictive messaging and context-aware computing.
Google Home shines in areas of predictive and contextual computing. The Google assistant can solve more questions than Alexa-enabled products. However, Amazon has the advantage of having a lot more developers on its side. It’s easy for third-party developers and device manufacturers to integrate Alexa skills into many applications.
Alexa Pushing AI to Mobile
Alexa is dominating all competition because she has carved her own unique space in the market. Amazon released Alexa in the home and is now transitioning her outside, contrary to her competitors. Ford has teamed up with Amazon to bring Alexa into its cars.
The partnership enables Ford users with SYNC 3 to access Alexa inside the car to do things like check the weather, play audiobooks, add items to shopping lists, and even control Alexa-enabled home devices.
Strategic partnerships have helped Alexa grow into a leading new digital platform, with the potential to become a central part of our day-to-day lives. This strategic move shows Amazon’s commitment to personalizing the user experience by bringing Alexa everywhere the user goes.
We’ll begin to see more AI technology integrated within mobile apps, customizing and streamlining the user experience.
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