A good knowledge of English isn’t enough to write compelling text.
For this reason, many companies hire writers and editors with teacher qualifications instead of industry expertise. They tend to regret this later when their materials are spoiled by incompetence.
Just because someone writes well, it doesn’t mean they can create marketing copy that persuades consumers to buy. Crafting an essay that’s easy to read greatly differs from advertising content or blog posts. These only take up space without converting into sales.
When you’re launching a product or revamping your website, a competent copywriter is a must. We discuss the merits of hiring an actual writer versus someone just fluent in English.
Why Work With a Copywriter
1 – They have the expertise
Don’t underestimate the skills of a professional. You may technically and physically be able to write, but you likely don’t have the experience to balance your objectives with the needs of your audience.
Targeted communications come in many layers that must be woven seamlessly, after all.
2 – They make you stand out
A copywriting expert studies your competition and identifies your unique selling proposition (or USP). They’ll research your rivals, your industry, and your offerings until they determine what sets you apart.
The copywriter will then communicate your USP in a way that gives you an edge over others in the market.
3 – They boost online presence
It’s not enough to rely on traditional advertising methods like TV commercials and print ads. You need your brand to come up in online searches as well.
For this, pros will put the right keywords in articles, social media posts, product descriptions, and so on.
4 – They build relationships
Closing a sale starts with bridging the gap between you and your clients. The one person who can match your message with your audience is a copywriter.
They’re the best in explaining how your solutions meet the needs of your prospective customers.
5 – They save you time
As a business owner, you might feel pressured to become a jack-of-all-trades so you spread yourself thin to keep your company afloat.
Outsourcing your copywriting needs lets you go back to your real passion. This extra pair of hands enables you to focus on things you believe matter most.
6 – They position you well
Tone of voice, quality, grammar, and spelling are all important in branding. A professional knows these even if they don’t have English as their native language.
Many a copywriter in the Philippines, Nicaragua, or elsewhere have experience working for western companies so they’re more than familiar with these.
7 – They increase web rankings
You may have a website but is the content working in your favour or are they mere placeholders? Optimised copy should include the right kind and amount of keywords to appeal to search engines.
Experts help you identify the purpose of your site and motivate visitors to act.
8 – They work to convert
A copywriter understands the need for mapping materials for each stage of the buyer’s journey. For instance, they know that a survey offers more value rather than a discount promotion early on.
They step into the shoes of your audience and target their specific needs, converting them into buyers.
9 – They encourage loyalty
Don’t be content with satisfying the needs of your clients just once. To make your business thrive, you have to build customer loyalty.
You must give them a good reason to come back and spread the word about your company. Good advertising copy will keep them interested.
10 – They use special tools
Writing isn’t merely typing away on an office document. It involves researching keywords, checking for plagiarism hits, looking for suitable images, and more.
An experienced writer is familiar with tools for discovering winning keywords and optimising copies to let your website get better search engine rankings.
11 – They continually improve
A specialist is someone who isn’t satisfied with their current level so they’ll continually improve their knowledge and skills.
They increase their vocabulary in order to explain difficult things in simpler forms for target audiences. They study on recent trends in your industry and try the latest tools.
12 – They cut your costs
An inexperienced person needs time to learn and adjust to writing marketing content. A pro can hit the ground running and push out quality materials on their first week, if not their first day.
A copywriter in the Philippines will ask for a lower copywriter salary than their western counterparts too.
13 – They grow your bottom line
Customer loyalty, thriving online presence, strong branding—all of these and more equate to a healthier bottom line for your business. They draw a straight path towards financial growth and business success for the long-term.
Outsourced writers are essentially an investment for the future.
Can’t Do Without a Copywriter Anymore?
There’s no better time than now to add a professional writer to your team. As more people rely on content they find online to learn about your enterprise, you should level up your copy so it stands out and convinces consumers to choose you to meet their needs.
We at Remote Workmate can assist you in finding the best candidate for the role. Not only will we craft and post job descriptions, but we’ll also negotiate copywriter salary according to your budget. Speak with any of our representatives to know more about our offshore staffing services.
Schedule a call today. Let’s discuss your copywriting needs.
To help you build a high-performing team for your startup, here are the different characteristics that you should look for in candidates for when hiring.
The Global PVC Window Profile Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 gives an evaluation of the market developments based on historical studies and comprehensive research respectively.
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The Global Polyvinyl Alcohol Fibers Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 gives an evaluation of the market developments based on historical studies and comprehensive research respectively.
The market segments are also provided with an in-depth outlook of the competitive landscape and a listing of the profiled key players.The comprehensive value chain analysis of the market will assist in attaining better product differentiation, along with detailed understanding of the core competency of each activity involved.
The market attractiveness analysis provided in the report aptly measures the potential value of the market providing business strategists with the latest growth opportunities.The report classifies the market into different segments based on product type and application.
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According to a research report "Cognitive Assessment and Training Market by Assessment Type (Pen- and Paper-Based, Hosted, Biometrics), Component, Application (Clinical Trial, Screening & Diagnostics, Brain Training, Academic Research), Vertical, and Region - Global Forecast to 2021", published by MarketsandMarkets, the cognitive assessment and training market size is expected to grow from USD 1.98 Billion in 2016 to USD 8.06 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 32.3%.Browse 63 market data tables and 47 figures spread through 150 pages and in-depth TOC on "Cognitive Assessment and Training Market - Global Forecast to 2021"The major forces driving this market are aging global population, increasing awareness about brain fitness, and advancements in technology.
The growing market for cognitive solutions and increasing demand for brain training by next-generation tech-savvy population are contributing to the growth of the cognitive assessment and training market.Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=1039Clinical trials in terms of application is expected to hold the largest market share in the cognitive assessment and training market during the forecast periodClinical trials are mainly used to identify, measure, or monitor cognitive impairments and cognitive changes.
The assessment of cognitive functions is an integral part of decision-making during clinical drug development, as certain drugs can have an impact on the cognitive capabilities of the brain.
The market is expected to contribute the highest revenue for vendors offering clinical trials.Education vertical is expected to grow at the highest CAGR in the marketCognitive assessment solutions and services are used in the education vertical for screening prospective candidates for schools or colleges.
The leading cognitive assessment and training vendors for this vertical are Pearson Assessment and CogniFit.North America is expected to contribute to the largest market share and Asia-Pacific to grow at the highest CAGRNorth America is expected to hold the largest market share and to dominate the cognitive assessment and training market from 2016 to 2021, due to the increasing awareness among population about adopting medication for cognitive diseases.
The new generation in this region is more concerned toward the benefits of cognitive training, which is not just limited to patients with cognitive dysfunctions.
The new report on the Cutlery market provides estimations of the size of the global market and share and size of key regional markets during the historical period of 2015 – 2019.
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The key regions comprise the following geographical segments:North America (U.S., Canada)Latin America (Brazil, Mexico, Argentina, Rest of Latin America)Europe (Germany, Italy, France, U.K., Spain, Benelux, Russia, Rest of Europe)East Asia (China, Japan, South Korea)JapanAPEJ (China, India, Indonesia, Thailand, Singapore, Australia & New Zealand, Rest of Asia Pacific)South Asia & Oceania (India, Thailand, Indonesia, Malaysia, Australia & New Zealand, Rest of South Asia & Oceania)Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa, Rest of Middle East & Africa)The detailed assessments focus on, inter alia, on the regulatory and macroeconomic frameworks, prevailing pricing structure, imminent investment pockets, and emerging application areas.
Taking the analysis further, the study helps readers get a better understanding of the trends characteristics of the emerging markets, including government regulations crucial to growth of such markets.
