How can we measure and track supply and demand? More importantly, how do we find equilibrium between the two? Let’s start simple. Envision your company’s demand as the number of purchase orders you receive. This is the quantity consumers are willing to buy of your product based on its price point. For example, let’s assume a customer is willing to buy 20 chair legs at the price of $10 each. Now, let’s consider supply. Without getting into the nitty-gritty of economics, supply is simply the amount of product you are willing to supply to the market based on a certain price you will be receiving from selling that product.Read more at....