The first and probably the most primary one being competitor research.In this blog, we will discuss the advanced tactics that you can use to improve your WordPress SEO.Tracking Conversions Using UTM ParametersWhen it comes to improving your SEO strategy, nothing can be worse than having wrong or incomplete data or no data at all!The best way to avoid a situation like this is by using UTM Parameters in your links used solely for marketing.You should start using UTM Parameters in links you are using on social media or URLs you are using elsewhere with marketing or SEO campaigns.Google Analytics does not record your traffic source by default, which means you are left with only a general analysis of your organic traffic.
You can enter the keywords here that you are tracking as part of your campaign.Step 6: Proceed by entering the campaign content, which helps you differentiate the ads that you are running alongside.Once you add all these UTM parameters, your URL will probably get too lengthy.
From monitoring CTA to tags in content that are converting best, you can get as granular as you want with this.This data will help you find out what works best for you, and eventually, you can use it to make adjustments and improve your SEO strategy.Keeping tabs on your target audience also becomes easy and effortless with this extraordinary tool.Fix Indexing & Crawling Issues with Duplicate ContentWhile this might come across as a very basic issue, it is really not that basic.Especially when you have a thousand webpages, and your website is hammered with duplicate content issues, finding all of them can be a challenging task itself.
If these numbers do not match the physical webpages indexed on Google, you have a serious duplicate content and indexing issue.Find out which webpages have these issues and optimize them properly.Optimizing for Schema MarkupAre you familiar with Schema Markup and its importance for SEO?In case you’re not using Schema.org structured data to target Search Engine Result Page (SERP) marketing efforts, you are missing out on a lot!Although it does not guarantee instant position zero rankings, not targeting SERPs with this feature is a mistake.Not doing Schema.org microdata optimization means you are losing out on competitive SERPs with rich snippets and other snippets.There are three ways to optimize for Schema.org in WordPress:Using standard Schema.org structured data markup.Using Schema.org plugins.Using Google Tag Manager.Speed OptimizationAs Google updates rolled out over the years, speed became a ranking factor for both desktops and mobiles.If we talk about e-commerce sites, then we can imagine how crucial speed is for them considering how little time the audience is willing to invest in waiting for a site to load.Google likes to see a minimum page speed to ensure that the particular e-commerce website is capable of serving user demand and satisfying their needs.The faster your website loads, the better it is.According to research, 2 seconds is the actual threshold for e-commerce website acceptability.
That means this is the type of speed users love to shop with and want.
)Implement a Content Delivery Network (CDN)Implementing a Content Delivery Network must be a requirement for larger websites.CDN helps you reach a wider audience in more locations faster instead of just serving one location.Plus, this can significantly decrease your page speed.Watch Your Permalinks SettingsPeople who are not much familiar with WordPress can often skip this.Once your website goes live, you need to be extremely careful of your Permalinks settings.
