Are URL shorteners safe?
URL shortener services are responsible for reducing the size of a given URL to a new URL with a predetermined and lower length, in which the link is mapped so that it can be used in services such as Twitter that have a limited number of characters. The increase in popularity of this new social network has made this type of service multiply. In this way, it is easier to incorporate long links in entries of this type of service.
From a security point of view, the problem with these services is that they completely hide the address of the page to be accessed under the guise of a secure link, thus allowing a potential attacker to hide both the code embedded in the URL itself in the form of complex statements or parameters, such as the potential malicious target of the real URL
So that we can get a concrete idea of the use of this type of service by web pages with malicious content, we can use Google's safe browsing services. There is another alternative, such as using a Firefox extension called LongUrlPlease, whose functionality consists of locating the URLs of about 80 services that are responsible for reducing the length and converting the link shown by its corresponding destination link in the user's browser.
Of course, this does not mean that short links should not be used, or that as soon as a page with these links is viewed it should be closed instantly to avoid being exposed. However, they must be used with caution. https://linklytics.com/
Relationship of URL shorteners with SEOWhy use URL shorteners?SEO practices are constantly evolving and therefore it is important to adapt the strategies of the company to maintain the impact within search engines.
An important part of any plan is to share website content in an appropriate way and it is in this context that URL shorteners become extremely useful.
These online tools transform traditional links and shorten them by up to 90% giving a better image when sharing links.What are URL shorteners?They are tools that randomly assign a series of numbers and letters that replace the URL to be shortened and this reduces its length significantly, also improving the visual appeal when sharing the page and, depending on the shortener you use, also measure the number of clicks on your link.Find out more about URL shorteners below:Shortener FeaturesThe following are some of the most striking features that shorteners offer, the reasons they are used, and the customization you can achieve:They are very useful for sharing contentThere are some social networks such as Twitter that only allow publishing with a limit of characters that must include both the message and the link that redirects users to a web page.
This task can be complicated, especially if it is about very wide links.Faced with this situation, URL shorteners play an important role in reducing links significantly, giving more space to write the content of the messages.They can monitor the traffic on your siteSome shortener options may include monitoring options, such as measuring clicks, where they came from, how many times it was shared, etc.
However, it is important to remember that this data is based on the clicks given on the clipped link.They can customize the URLsThe random letters and numbers that the shortener tool has generated are substituted so that the brand name, product or description can be used within the link.How do you use a shortener?Here's the correct way to use these tools:Choosing the shortenerReview among the large number of options the shortener that best suits the needs of the company and know what its operation is, always look for shorteners that use the 301 protocolUse the URL shortenerUsing the shorteners is not usually complicated, usually just enter the link and the shortened link will automatically be generated.Share the linkOnce the link is ready, it is enough to share it through social networks, forums, etc.
It is important to remember that if you want an analysis of click traffic through links, you need to use a single shortener.Advantages and disadvantages of URL shortenersThe following advantages and disadvantages are seen from a general perspective, there may be some shorteners that do not have the same qualities or disadvantages as others.AdvantageURL shorteners have, in addition to basic analytics, demographic data, social networks where it was shared, etc.Ability to schedule social media posts from within the toolCustomize shortened links and set notesTools like TweetDeck that configure URLs to be shortened automaticallyDisadvantagesIf a link is expected to have a long lifespan, an external URL shortener is not a good option as the links may stop working.
Nowadays, people are placing advertisements for their company on the Internet.
Online advertising has its benefits and is more popular because everyone uses the web these days.
Moreover, for example, business website owners and company promoters can currently use various solutions, including the short link generator.
