Uploading video content is a great way to increase traffic on your website and have your audience stay longer on it. But, web users love to see high resolution and good quality videos. If your website is not optimized to handle high-resolution videos, it can cause a video content performance problem, consequently driving away your audience. We will provide some valuable tips in this article that can help you optimize your video content and enable you to increase conversions.
Video Optimization: Why is it Important?
Videos have become one of the most essential marketing channels all across the world. Be its global brands, market-leading influencers, or small businesses. Everyone is vying for customers’ attention through video content. More than 85 percent of companies are using video content as their marketing tool. HubSpot, in its research, has disclosed that currently, 99 percent of marketers using video content have planned to use it throughout the year. Moreover, more than 95 percent of these marketers are prepared to invest more and more in video content in the near future.
Above all, the web pages’ average size grew from about 1MB to more than 3 MB between 2011 till now. In over two years, the average length of web video has expanded from 204 KB to 729 KB. Looking at this data, it is clear that it will bring you high conversions if you upload more high-quality video content on your web pages. To achieve that, you will need to follow these best practices to optimize your video content for fast loading.
Which are the Best Video Formats to Use for the Web?
WebM and MP4 can pack vast and high-quality video content despite their small size for files. Both formats are considered the standard ones for video content platforms like Vimeo and YouTube. While all browsers support MP4, WebM is currently supported by Firefox and Chrome only. WebM files are relatively lighter than MP4 files, but when it comes to mobile devices, MP4 videos look better.
Video Optimization for Websites
You need to follow a two-step process to deliver high-quality videos to your users. The two-step process involves:
- Optimization of the video file so that it has the least effect on your web page’s speed.
- Optimization of the web page to correctly display and embed video content.
Optimization of Video File for Web Pages
Follow these below-given tips to get the best results.
Using Data Compressions Tools
There are many data compression tools like HandBrake and Blazemp that reduce your video files’ size without compromising with image quality or degrading it. Since small files for media content have a fast loading speed, so you can compress all your videos and save substantial time for your users. Besides, don’t sacrifice the quality of your video during your efforts for compression.
Convert to the Formats Supported By HTML5
HTML5 allows developers to deliver video without using any plugin. You can convert your video files to various formats supported by HTML5 like WebM and MP4 using an online video converter.
Remove the Audio Data
If you have hero videos with muted audio, you can remove the video file’s audio data. You can use FFmpeg or a video editing tool to remove the audio data.
Use Your Server to Stream Directly
The users can use streaming technologies to deliver their videos in small chunks for playback in users’ browsers.
Use a CDN
A CDN or content delivery network can be defined as the servers that store the copies of your website’s static assets. CDNs not only improve redundancy but also ensure faster delivery of content through the nearest server. It is essential for large files and improves the overall performance of your website.
Optimization of Web Page for Video Content
To ensure the most smooth and best user experience, you will need to optimize your website to support high quality and high-resolution videos.
Define the Size of Your Video File
Be sure to define your videos’ height and width in CSS or HTML so the browser can allocate the required bandwidth without any extra effort.
Delay Loading of Videos Until the Page Load is Completed
If you have the videos that automatically start playing when the users arrive on the page, then defer it from playing or loading until the loading of the initial page completes. It ensures a smooth user experience.
Give Priority to Mobile Users
These days, most people access the web from their smartphones or tablets. So, suppose you will not give priority to these users and optimize your website for mobile also. In that case, you can follow the responsive web design principles and make your website adaptable to various display resolutions and screen sizes.
Optimize Your Video Files for SEO
YouTube and other video content platforms are great to gain exposure. If you want to boost your websites’ ranking on Google, then hosting your video content on your domain is a must for you. When the users upload videos to the platforms like YouTube with a description link of their website, search engines will prefer YouTube. It means when someone will search for your company on Google; he may end up on YouTube, a scenario that you never want to occur. Here is how you can optimize your video content for SEO.
- You can create metadata to make the indexing of your videos easier.
- Choose an accurate thumbnail and pick the best and most suitable keywords.
- Keep the titles of your videos short but descriptive. Pack the description details of your videos with keywords.
- Be careful with your video content’s data compression, and then complete all these steps to avoid your metadata to wipe out.
As long as you will keep optimizing your video content and the design of your web page, it will positively impact viewers. Video optimization is relatively easy compared to making videos that can maintain the interests of the users. Keep experimenting with your video content by uploading different videos in different places.
Source: Essential Video Optimization Tips for Faster Loading Times
As an entrepreneur, it is obvious to get energized by the 2 billion users that are on YouTube.
And some of the parts can be your prospective client.
85% of these users are non -English speaking.
In fact, only 33% of the videos on YouTube are in English.
Therefore, it is important to check with your video optimization.It is necessary to optimize your video in different languages so that you can explore your content among non-speaking English audiences also.
You can hire translation services that can help you to optimize your video content in a different language.Learn more: Tips to Optimize Your YouTube Videos for Non-English Speaking Audiences
Mobile video optimization (MVO) is set of technologies to help mobile service providers to intelligently manage and optimize video traffic services, such as improve transmission speed and shorten waiting time.Mobile Cloud Traffic is largest product of Mobile Video Optimization, it takes about 85% of global market in 2017 due to the cloud technology become more and more popular.
Big enterprises are the key customers in this industry, it takes about 79% of global market share in 2017, we forecast its market share will declined to 75.3% in 2025, because optimized video can improve customers’ experience well, while it is important to keep the customers on this website rather than long time waiting, more and more small and middle enterprises will enhance input on the mobile video Optimization.According to this study, over the next five years the Mobile Video Optimization market will register a 27.3% CAGR in terms of revenue, the global market size will reach US$ 870 million by 2024, from US$ 210 million in 2019.
In particular, this report presents the global revenue market share of key companies in Mobile Video Optimization business, shared in Chapter 3.Ask for PDF Sample Copy: https://www.orbisresearch.com/contacts/request-sample/2792879The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market.
The Key Manufacturers covered in this report:Flash NetworksEricssonVantrix CorporationQwiltCiscoCitrixOperaNokiaHuaweiAllot CommunicationsNEC CorporationOpenwave MobilityAkamaiNetScoutThis study considers the Mobile Video Optimization value generated from the sales of the following segments:Segmentation by Product Type: Breakdown data from 2014 to 2019, and Forecast to 2024.Mobile Cloud TrafficMobile Non-Cloud TrafficSegmentation by application: breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 10.8.Large EnterprisesSMEsGet Reasonable Discount: https://www.orbisresearch.com/contacts/discount/2792879In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole.
It also analyzes key emerging trends and their impact on present and future development.The global Mobile Video Optimization market has been segmented by region which includes the Americas, United States, Canada, Mexico, Brazil, APAC, China, Japan, Korea, Southeast Asia, India, Australia, Europe, Germany, France, UK, Italy, Russia, Spain, Middle East & Africa, Egypt, South Africa, Israel, Turkey, GCC Countries.
The region wise segmentation ensures that the customers attain utmost knowledge of the Mobile Video Optimization market trends in each region and hence can plan accordingly to gain the maximum market share.Some Major TOC Points:Global Mobile Video Optimization Market Report (Status and Outlook) 20191 Scope of the Report2 Executive Summary3 Global Mobile Video Optimization by Players4 Mobile Video Optimization by Regions5 Americas6 APAC7 Europe8 Middle East & Africa9 Market Drivers, Challenges and Trends10 Global Mobile Video Optimization Market Forecast…11 Key Players Analysis11.1 Flash Networks11.1.1 Company Details11.1.2 Mobile Video Optimization Product Offered11.1.3 Flash Networks Mobile Video Optimization Revenue, Gross Margin and Market Share (2017-2019)11.1.4 Main Business Overview11.1.5 Flash Networks News 11.2 Ericsson11.2.1 Company Details11.2.2 Mobile Video Optimization Product Offered11.2.3 Ericsson Mobile Video Optimization Revenue, Gross Margin and Market Share (2017-2019)11.2.4 Main Business Overview11.2.5 Ericsson News 11.3 Vantrix Corporation11.3.1 Company Details11.3.2 Mobile Video Optimization Product Offered11.3.3 Vantrix Corporation Mobile Video Optimization Revenue, Gross Margin and Market Share (2017-2019)11.3.4 Main Business Overview11.3.5 Vantrix Corporation News 11.4 Qwilt11.4.1 Company Details11.4.2 Mobile Video Optimization Product Offered11.4.3 Qwilt Mobile Video Optimization Revenue, Gross Margin and Market Share (2017-2019)11.4.4 Main Business Overview11.4.5 Qwilt News 11.5 Cisco11.5.1 Company Details11.5.2 Mobile Video Optimization Product Offered11.5.3 Cisco Mobile Video Optimization Revenue, Gross Margin and Market Share (2017-2019)11.5.4 Main Business Overview11.5.5 Cisco News 11.6 Citrix11.6.1 Company Details11.6.2 Mobile Video Optimization Product Offered11.6.3 Citrix Mobile Video Optimization Revenue, Gross Margin and Market Share (2017-2019)11.6.4 Main Business Overview11.6.5 Citrix News 12 Research Findings and Conclusion About Us:Orbis Research (orbisresearch.com) is a single point aid for all your market research requirements.
Videos are always an important component of internet marketing and search engine optimization.
They speak more than content and not only increase the interest-factor of your content, but they improve rank as well.
The video optimization tips will help in ranking the videos on Google and YouTube.Today video SEO marketing has grown to be more and more popular with businesses.
It has become easier for marketers to produce videos and get them online, thanks to YouTube.
We are not able to browse the internet without seeing a video, so it has become more difficult to get ranked in the universal search results.Here We have shared some best video optimization tips to rank in Youtube & Google SearchBe Consistent and Make Your Best Video a PreferenceCaptions Improve SearchabilityUse Compelling ThumbnailsCreate Backlinks with Engaging ContentUse Well-Researched Keywords that Relate to your Topic
The Global Mobile Video Optimization Market status, future forecast, growth opportunity, key market and key players.
The study objectives are to present the Mobile Video Optimization development in United States, Europe and China.Mobile video optimization (MVO) is set of technologies to help mobile service providers to intelligently manage and optimize video traffic services, such as improve transmission speed and shorten waiting time.Mobile Cloud Traffic is largest product of Mobile Video Optimization, it takes about 85% of global market in 2017 due to the cloud technology become more and more popular.
Big enterprises are the key customers in this industry, it takes about 79% of global market share in 2017, we forecast its market share will declined to 75.3% in 2025, because optimized video can improve customers’ experience well, while it is important to keep the customers on this website rather than long time waiting, more and more small and middle enterprises will enhance input on the mobile video Optimization.In 2018, the global Mobile Video Optimization market size was 210 million US$ and it is expected to reach 1260 million US$ by the end of 2025, with a CAGR of 25.4% during 2019-2025.Request a sample of this report @ http://orbisresearch.com/contacts/request-sample/2992742 .The key players covered in this studyFlash NetworksEricssonVantrix CorporationQwiltCiscoCitrixOperaNokiaHuaweiAllot CommunicationsNEC CorporationOpenwave MobilityAkamaiNetScoutMarket segment by Type, the product can be split intoMobile Cloud TrafficMobile Non-Cloud TrafficMarket segment by Application, split intoLarge EnterprisesSMEsMarket segment by Regions/Countries, this report coversUnited StatesEuropeChinaJapanSoutheast AsiaIndiaCentral & South AmericaIf enquiry before buying this report @ http://orbisresearch.com/contacts/enquiry-before-buying/2992742 .The study objectives of this report are:To analyze global Mobile Video Optimization status, future forecast, growth opportunity, key market and key players.To present the Mobile Video Optimization development in United States, Europe and China.To strategically profile the key players and comprehensively analyze their development plan and strategies.To define, describe and forecast the market by product type, market and key regions.About Us:Orbis Research (orbisresearch.com) is a single point aid for all your market research requirements.
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