How to Build a Website for SEO

1. PAGE LAYOUT AND FORMATTING

The layout of your page is very important. The layout can be anywhere from the size of text to where you put content, links, and pictures.

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• A website that has too little or too big font will not make users happy. It is important to use an average size font and also consider what color both the text and background are.

• Using a background and font color that is difficult to read will also discourage users from interacting with your content. This means they could miss important information or might leave the website altogether.

• Consider that placing content in some of the most looked at spots can ensure visitors are getting the most important information that might convince them to take action. Tools can help you to determine what parts of your website are most clicked on and paid attention to by a user.

• Your URL should also be changed to a worded structure; Example, www.Google.com, instead of www.Google.com/?page_id=41

• Limit or abandon the use of flash moderation and iFrames as these can shield your site’s content from search engines.

• Don’t put text in images because search engines cannot read what’s inside them.

• Direct your site to either www or the non-version, not both.

• Pay attention to speed. Having large images, too many CSS files and HTTP requests can slow things down. Javascript can also confuse search engines, so unless it’s absolutely necessary, don’t use it.

The problem for businesses in this day and age is that there are so many different online businesses, so if they are unhappy with your website or what you have to offer, they can easily go find it somewhere else.

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2. DO YOUR KEYWORD RESEARCH

Do some research on keywords that you intend to use on the website. Keywords are the number one factor used to determine SEO for a website. By knowing which keywords are best to use, you will even give your website planning a direction.

This is not only beneficial to SEO but can help with the planning process as well. It is helpful to the overall planning of your website because it will help to figure out what content will be relevant to users. Of course, your business probably already has a focus, but having knowledge of keywords and which ones are most relevant will help you, even more, to narrow your focus down.

Keywords help a search engine to determine what message a website is trying to convey and why it is important and useful to users. It is also helpful to do your keyword research to figure out what people are already searching for and what the competition is like. To get this part of the planning done, there are online tools that can help you to determine what keywords will be best for you to use when building your website.

It is common that SEO expects a keyword to be used about once per 100 words. This means if a page has about 200 words on it, you should use your keyword twice in unique ways. It is important not to overuse keywords as search engines usually take this into consideration for SEO rankings as well.

3. CREATE RELEVANT CONTENT

Aside from keywords, the content included on web pages is the next most important aspect of building a website. The content can be anything from the types of words used on a webpage to pictures to sound clips and any kind of content that gives a user information about a business. Content is very important to your website. The content on your homepage is going to help a user determine whether or not they want to keep reading or check out what is on the other pages. It is the first thing users see. If you take your time with any part of your website, it should be the content. Planning content can make or break how successful your website is.

Content that is relevant to users should be unique to the message it is trying to convey. In other words, it should pull users in and make them want to read more. Having a picture of a kitten might be cute, but if your website is about outdoor products and there is no link to the kitten, then users will be baffled as to what is going on with your website content. A good guideline to follow is that each page should have at least 150 different words and one picture that is important to the content. Having too many pictures or videos could deter a user.

It is also important to make sure the words being used are not too hard to understand. You have to consider there will be many different people who are visiting your website with varying reading abilities. It is best to shoot for words that the average person will understand rather than to put a whole bunch of big vocabulary words that can confuse users.

4. TAKE TIME TO CONSIDER AND PLAN SITE STRUCTURE

The planning of your website layout is just as important as the content. Keywords, and title tags. Before any coding is completed, it is important that the main features of the website are laid out. You can either do this by drawing it out on paper or using an online tool built for this purpose. The structure of your website will be vital to user experience.

By taking the time to plan out every button, link, and piece of content that will be going on each page, you can ensure there are fewer mistakes when it comes to building the website. It is similar to having a blueprint for building a house. You can’t just jump in and start the building process without a plan. By taking the time from the beginning to plan everything out, you are already on your way to getting a higher SEO ranking.

5. NAVIGATION AND USER EXPERIENCE

Planning the structure of a website leads right into usability and user experience. When you keep in mind usability and user experience from the beginning, this can also help with SEO. The usability of a website is how easy it is to navigate as well as the overall experience of a user visiting the site.

Navigation can really affect user experience. If it is difficult to go from one place on a website to another, a user may leave before they get the chance to convert. Anytime a website is frustrating, it creates a negative user experience. This can be detrimental to whether or not a visitor converts to a customer, which can affect SEO ranking and how your business is performing overall.

There are many tools that can help ensure users are having a good experience and they are able to navigate to different places on the site. By having the website tested either by a tool or real users, they can help to find out if there are any errors or bad links. If there are, it can be fixed, so that a user can have a better experience. It can even be useful to test the website a few times before launching it live.