Google Ads or Facebook Ads: Which one should you use? As a business owner, you often face this question. You might have come across both Google Ads and Facebook ads but both work differently.
Both have a Pay-Per-Clicks format but have different purposes, where you have to place the bid to show your ads in their ad spaces. If you have a local business, Google Ads are best and On the flip side, on Facebook, products based on impulse buying are more effective. You can’t say which is better out of these two for your business as their ad mechanism is quite different.
In this article, we will discuss in detail Google Ads and Facebook Ads, and the strengths and features of both these ad platforms.
Many people don't know about Facebook pixel and how it can benefit your business?
For those who don't know, Facebook pixel helps you to get the maximum ROI on your Facebook ad budget.
It is a tracking code that you can place on your website to gather vital information about visitor behavior and Facebook ad conversions.
You can use the information to remarket, build targeted audiences, and optimize ads.
The most popular type of pixel is the Facebook custom audience pixel, the upgraded version of the old custom audience pixel.
Through this blog, we will introduce you to the term Facebook pixel.
Are you searching for the best paying Google AdSense Alternatives in 2019 to monetize your blog?
Google Adsense is an advertising platform where you can advertise your own ads, or even you can create a platform to show up the ads given by others.
Google AdSense actually originated from an evolution of the Google AdWords tool, the Google ad platform.
Then after getting the access to Adsense, just add the code given by the Google Adsense to your site.
We can not digest this message – Your Adsense account was disabled.
We listed few of the best working Google adsense alternatives in 2019.
“If you’re competitor-focused, you have to wait until there is a competitor doing something.
Being customer-focused allows you to be more pioneering.” – Jeff Bezos – Founder and CEO Amazon.comAmazon has been declared the world’s most innovative company recently by Forbes and they thoroughly deserve the title.
In his own words, “Our job is to invent new options that nobody ever thought of before and see if customers like them.” The resounding success of Amazon is a clear proof that Amazon is growing and how and Bezos is also reaping the benefits at a personal level too.
That’s why Amazon was fully confident when it started to invest chartered into yet another territory, online advertising.
It does so by using its rich and huge data it has masses over the years working as an eCommerce leader worldwide.
An example will clear your doubts about how it can be such a big force to reckon with so that it can compete with Google and Facebook in terms of revenue.Assume that you are an advertiser who wants to target people who have recently searched for or actually bought leather jackets in the past 2 months.
Or to advertise your business/products/services on the internet, which in convert help in improving sales/revenue for your business?
Then the apparent path you select is to tie up with Google Ads or Facebook Ads who declare to help in improving your sales/revenue.
But have you ever considered how can Google or Facebook help any company in improving their sales/revenue?
When you invest money on either Google Ads or Facebook Ads all they will provide you with in exchange is how many opinions they provided, how many opinions, how many clicks of the mouse, and to a level how many users (Leads) none of which are $$$ income.
It is true that all spending budget that looks to spend cash on internet marketing are getting scammed.
So what has occurred is these big internet marketing gamers have designed their own globe & made the whole globe believe in it & be seduced by its snare.
Lines Blur as Google, Facebook, and Amazon Eat the World – As the triopoly rises to the top and competes fiercely with each other for digital ad dollars, the worlds of search, social, and eCommerce will continue to blend together.
Marin Software’s Q3 Digital Advertising Benchmark Report found Stories represented 25% of their total Instagram ad spend, up from just 8% a year earlier—that’s a 212% increase YoY and rising.
So, it’s more important than ever to get the creative right, especially since Facebook is still working out the kinks of the format.
The Chatbot and Messenger Advantage for Brands – The number of mobile messaging app users in the U.S. will reach 171.3 million by 2022, according to eMarketer estimates.
The Opportunity: Messenger apps present an opportunity for brands to move conversations forward in a way unlike any other format.
Users often search for something much broader than a specific product, and beyond shaping marketing strategy, such marketing-centric data will increasingly be utilized across the organization.
