You can hire custom CRM developers to develop a solution meeting your requirements and business goals. This option can cost you a pretty penny, but there's no additional fee for using CRM.
In this post, we’ll cover custom CRM software development for you to learn when you should create a system from scratch and how to do it right.
Operational CRM. There are a bunch of features for marketing, sales, and customer service departments. The most common features are lead and contact management, sales pipeline, and helpdesk.
Existing solutions: Hubspot, Salesforce
Collaborative or strategic CRM. These CRM systems focus on customer interactions with your business. They tend to analyze the customers’ behavior and give insights into communication with clients. For example, there are sales and purchase history, marketing preferences, and tech support interactions.
Existing solutions: Pipedrive, Copper
Analytical CRM. Such CRM systems help companies analyze the information about customers. There can be customer preferences, channels, points of contact, interests, and more. The system provides you with insights, statistics, and analytics data.
Existing solutions: Zoho Analytics, Salesforce Wave Analytics
- Various integrations. If you need a bunch of integrations, you need to research whether ready-made CRM supports them. For example, there’re integrations for emailing, social media, and messengers.
- Clear business needs. Most CRM systems are made for the mass market. That’s why they can’t meet your expectations and requirements. If your company needs some specific features, you should pick development from scratch.
- Unique design. Pre-packed CRM tends to have several design templates, layout of buttons, tabs, and more. Each company has its own workflow, and ready-made CRM systems have a standardized (often very complex due to a large number of features) design and few options for customizing it.
- Cloud architecture. All the data is stored in the cloud, so your team can get the necessary data anytime they need and from anywhere in the world.