Most of us think business cards are not as important as other marketing collateral. We have made a perception of it being thrown away the moment anyone receives it. Today, most business owners think that business card printing is a pure waste of money as there are multiple ways available now to exchange contact information. This attitude towards business cards makes it in-effective. However, even today, a well-designed, high-quality business card is a powerful way to introduce your company and lay your first impression. We think technology has taken away the aura of business cards. But this is not the case. In fact, it is the technology that has made personalized business cards stand out in a digitally growing world. Technology has added creative wings to a business card design. Now anyone can make a visually attractive and customized business card template suitable for their business.
The relevance and importance of business cards have only grown over the years. Those who think visiting card printing is not a worthy investment are at a great loss. There is no other printed marketing collateral that can give such a wide exposure at the first instance. If used smartly, business cards can serve as a supplement to your social media handle and other digital platforms where you are present. It works as a reference for your other business profiles. The very basic reason to print business cards in a digital era like ours is that they work as a tangible reference to your business. Any physical form of marketing is sure to leave a superior impression on anything virtual. But having said that only handing over a business card will not fetch you the desired response, you will have to make your business cards extraordinary. The design and quality have to be top-notch to make a huge impact on the receiver. If you want your target audience to possess your business cards and use them as a reference for their future, make sure to invest in standard business card printing.
Here are some tips that you can implement to create a high-quality business card:
- Choose a sturdy cardstock: As soon as you hand-over your business card, the first thing to get noticed is the thickness of the card. A thick business card is a symbol of premium or superiority. Sturdy cardstock is more likely to be remembered long after the introduction. The material of the business card is the first element that lays a powerful impact on the receiver. If you get the right material with the right thickness, you are one step closer to create a perfect high-quality business card.
- Give a creative twist to your design: The business card design is the most important element in deciding whether your card will stand out or not. You have to think out of the box and brainstorm ideas to design visiting cards that are unique and creative. Look for ways to make your visiting card special and appealing. You can use designs specific to your business. Personalize the business cards and make them relevant to your business.
- Make it memorable and consistent: Remember your business card is a representation of your brand. So, each and every element that you use to design your business card should represent your brand and its associated values. Use your brand’s logo, color, and tagline to explain the virtues of your brand. Give your contact information and add a call-to-action to make sure they come back to you. All the elements of design should come together to explain your brand message. Be consistent with your marketing message and try to connect the dots. This will help the recipients to recall your brand immediately.
- Give it a special finish: You must try to give a special finish to your business cards. There are several types of finishes available. You can either make it look glossy or give it an ultra-matte look. A special finish will make the cards look premium and pleasing to the eyes. People like business cards that are different.
- Hire a professional printing company: The most important factor in creating a high-quality business card is to hire a professional printing company that specializes in business card printing. Never go for DIY printing or any other cheap printing method, if you want to create a high-quality business card. Today there are several online visiting card printing companies that provide exceptional designs with good quality card stock. You can give shape to your creativity with the help of their expert team.
As business owners, your aim should be to create a business card that people find worth keeping in their wallets or cardholders. PrintStop is your true saver when it comes to printing the online visiting card. They are specialized in providing high-quality business cards. PrintStop has an entire section that deals in visiting cards. You can either choose from their ready-to-use business card templates or design them yourself. They have a team of talented people who will help you in designing a business card that compliments your brand’s personality.