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3 IDEAS TO GENERATE LEADS USING YOUR SOCIAL NETWORKS CORRECTLY

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jamesflick
3 IDEAS TO GENERATE LEADS USING YOUR SOCIAL NETWORKS CORRECTLY

Anyone who is into digital marketing knows that social media plays a huge role in attracting and building relationships with customers and prospects.

Sky Marketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like http://www.skymarketing.com.pk/islamabad/capital-smart-city/

However, there is much more you can do with your social media strategy beyond sharing statuses on Facebook or retweeting. A well-implemented strategy can be a very powerful tool to help you with your lead generation and conversions.  

These are some tips to maximize clicks and achieve higher conversions in networks, which are the key to optimizing your lead generation:

  1. Optimize the use of your content

To increase the effectiveness of your campaigns you must use high quality content.

The content in your networks is a key tool to generate leads, so you must optimize it to be of high quality. Use social platforms to share content that links to your official websites, such as your blog articles, landing pages, eBooks, and other resources deployed as part of your content strategy. 

In addition to the quality of your content, you must make sure that it is as easy as possible to click on your publications. Once you attract your network audience to your website with your content, you can generate different conversion opportunities such as subscriptions to your blog, premium content downloads, and contact pages. 

  1. Give your audience reasons to return

Sharing links is not the only objective of your social media strategy. In addition to sharing the content of your website, try to share informative, entertaining and relevant content that keeps your audience interested in visiting your networks.

You can share anything that is of interest to your target audience such as industry news, quotes, success stories, memes, videos, or anything else that captures their attention. 

You can also run contests, sweepstakes, surveys and questionnaires that keep your community active and interact, from time to time, with your brand. 

Do not forget that it is very important to answer the questions, clarify doubts and respond to the comments of your audience to form a genuine relationship with your prospects. 

  1. Analyze the results in a strategic way

Now that you know tactics to keep your audience interested and maximize clicks through your networks, it is time to measure the results of your digital strategy. I share some tips to measure the impact of networks on the results of your business:

  1. Create goals in Google Analyticsthat track all your generated leads and their conversions through networks. 
  2. One of the best ways to measure the traffic of your networks is using parameters included in the links that you share in the publications. In addition to the parameters that Google offers, if you use a marketing automation tool like HubSpot, it is best to use the tracking code that it provides to concentrate all your results in a single tool. 
  3. Parameters are custom tags that you can create with the help of the Google URL Builderto analyze the source of the traffic. Do not forget to include the source (Facebook, Twitter, LinkedIn) and the campaign to have a strategic vision of the networks that work best for you and which ones you can improve. 

My conclusion?

Social networks are normally considered Top-of-the-funnel activities, ideal for achieving brand recognition, educating and interacting. 

However, they can also be used to generate leads if you take a strategic approach that aims to help your prospects solve their problems through valuable content that also generates new conversions on your website.

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